Changes to Google’s Algorithms and How They Affect Your SEO
If you have been noticing changes to your search rankings on Google, you are not alone. In mid-April of this year, Google updated their core algorithm, and have suggested that the update will focus on improving the quality of the search engine results pages. So, how will these new changes affect your SEO strategies? Let’s take a look.
Core Algorithm Changes
Google has updated their search ranking algorithm, which is typically done as routine maintenance several times over the year. With these changes, some sites will have noticed that their search engine rankings will have dropped, while others will notice gains. Google has noted that there is no “fix” for this new update, and that your SEO strategy should be to continue to build great content. This core update seeks to reward sites that were previously under-rewarded in past updates. This does not mean, however, that your SEO strategy needs to be revamped. Google insists that these changes simply mean that you should continue to work on developing consistent content.
Speed and Security
Google has announced that HTTPS sites will be preferred over HTTP sites. Although not specifically related to SEO, Google encouraged this change so that users knew that the sites that they are visiting are more secure.
There will also be a ranking priority for pages that have a faster loading speed. This will affect desktop and especially mobile pages. If pages are not focusing on page-speed for mobile sites, their SEO will be negatively impacted.
Mobile-First Index
This update is focused on prioritizing mobile pages over desktop pages in search engine results. Your website developer should be taking the necessary steps to ensure that your mobile sites are responding just as well, if not better, than your desktop sites when people are searching for you. The mobile-first index will give a higher ranking to sites that are focusing on mobile optimization.
If you would like more information on Google’s algorithm updates and how they will affect your SEO strategies, or to learn more about effective SEO strategies, get in touch with us. We’ll put on the coffee!
Lynne Motkoski, Digital Marketing Strategist
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
If you want your Facebook Ads to produce better audience engagement and increased sales, a Facebook ad management company can help you
leverage and understand more meaningful metrics.
Read More…
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
Read More…
The robots are not taking over! Not yet anyway. We’ve spent some time with ChatGPT in particular to learn just how much this AI tool can
actually do and how we can leverage it.
Read More…
We’ve all heard the expression “less is more,” and when it comes to comes to some things, that is absolutely true. When it comes to SEO
efforts, however, local search engine optimization agencies have learned that that is not the case.
Read More…
If you aren’t familiar with geofencing, it’s time to learn about how this digital marketing strategy can help you. It’s a terrific way to
build brand awareness and boost click-through rates and conversions.
Read More…
Is SEO better than pay-per-click advertising services? Or does PPC deliver better results than SEO? What really matters, in our opinion, is
how well they can work together.
Read More…
When you want to attract more customers but don’t have the time to take on promoting your business, a digital marketing agency can play a
vital role in raising your brand’s awareness.
Read More…
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads
that entice the platform’s users to purchase your products or services.
Read More…
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web
design to provide users a great mobile experience with your local business.
Read More…