How An Seo Company Can Help Improve Your Lead Generation
Many website owners overlook the benefits of hiring an expert to optimize their site. After all, isn't SEO something you can do yourself? While there are steps you can take to make your website more visible in search engines — and to potential customers — an SEO company has the skills and expertise to ensure that your website is optimized correctly and cost-effectively. Here are just a few of the tools and strategies that an Edmonton SEO company uses to generate leads:
What an Edmonton SEO Company Can Do For You
Landing pages
Landing pages are standalone web pages designed for various purposes that visitors "land" on when clicking on an inbound link. An Edmonton SEO company can create landing pages for your website that are optimized to guide your prospects toward your intended goal — whether it be to purchase a product, subscribe for a service, or sign up for a newsletter.
Call-to-action (CTA)
SEO companies understand Internet users' behaviour and know which messages, images, buttons, and CTAs will prompt your website visitors to take action. An Edmonton SEO company will craft an effective call-to-action that converts people browsing your site into paying customers.
Offers
If your website doesn't offer anything of value to visitors, they may never come back. An Edmonton SEO company can create different offers for various stages of the buying cycle to keep visitors checking in on your website. Whether it's a free trial, a product sample, an e-book, free templates, or an informational guide, your Edmonton SEO company will produce valuable content that nurtures your leads as they move down the sales funnel.
Smart CTAs
Smart CTAs go beyond the traditional call-to-action by changing based on where visitors to your web pages and blog posts are in the buying cycle. It is estimated that Smart CTAs convert 42 percent more visitors than standard calls-to-action.
Specialty: Online Marketing Strategies Education:
MA Communications & Technology, BComm [U Alberta] Author: The
Online Marketing Handbook for Busy Entrepreneurs (coming soon)
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
For eCommerce websites, Search Engine Optimization (SEO) isn't just a strategy; it's a vital lifeline. eCommerce SEO is the art and science
of making your online store more visible in the search engine results pages (SERPs).
Read More…
Just because a visitor is not ready to make a purchase as soon as they find your business online, that doesn't necessarily mean that you’ve
lost that customer forever! Through the power of remarketing, you can coax those customers back to you and convert them into happy first-time customers.
Read More…
We’re all fairly familiar with automated review request phone calls from large companies at this point. And while they feel a little
impersonal, they serve their purpose. But I’m going to tell you the story of a review call gone wrong, and how even the big box companies
can flub their review process through poorly designed automations.
Read More…
When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of
two things: get more backlinks and get more reviews.
Read More…
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect
with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing?
Read More…
So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive
into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your
website and marketing assets.
Read More…
If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile
(formerly known as Google My Business and even earlier Google+/Google Places).
Read More…
Whether you're working with a local small business digital marketing agency or managing things in-house, you should know that two key
elements can make or break your online success: User Experience (UX) and Conversion Rate Optimization (CRO).
Read More…
You’re a busy business owner. You've got your website up, your social media buzzing, and your products or services are top-notch. But how do
you know if your digital marketing efforts are actually paying off? Enter the world of digital marketing analytics for small businesses
Read More…