Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
Using social media alongside your SEO strategy will greatly improve your reach and traffic. Instead of using traditional marketing strategies, social media offers an effective and inexpensive way to build brand awareness, while also interacting with existing customers. Here are a few things to consider before you create a social media marketing campaign for your business.
The first step in creating a successful social media marketing campaign with your SEO strategy is to understand the intended audience. Facebook is an excellent property to target adults between the ages of 25-60+, whereas, Twitter is a great way to reach young people between the age of 18-30. Of course, the age range isn't the only factor, as you can also focus on other statistics that include location, gender, average income, hobbies, and many other different statistics.
Another critical item to consider is the type of content that you plan to share with potential contacts. Each social media property has various strengths and weakness for different types of businesses. A strategy for Edmonton restaurants is to share photos of daily food specials on Instagram or Snapchat. However, a financial company may have more success advertising its services on LinkedIn, which is primarily a more professional audience. Using the proper social media is an important part of SEO, as it will help you generate organic traffic.
It is essential to understand the primary goal of your SEO strategy, so that you know which property will be best suited for your application. Are you trying to reach a broader range of customers, or are you primarily focusing on building upon existing relationships? Facebook is a great way to engage with clients and is the most popular form of social media. However, Twitter is a popular medium for the latest trends and is an excellent way for a business to advertise their products or share links to stories related to your industry.
Taking the extra time to research the best social media properties for your Edmonton business can have a substantial impact on growth, and help your company reach new levels of success with your SEO. Typically, focusing on two or three properties will enable your company to have an effective presence on social media without getting overextended. If you are interested in learning more about the best social media properties to use with your SEO strategy, contact us for all your digital marketing needs.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
Boosting eCommerce Success Through SEO
For eCommerce websites, Search Engine Optimization (SEO) isn't just a strategy; it's a vital lifeline. eCommerce SEO is the art and science of making your online store more visible in the search engine results pages (SERPs). Read More…
Just because a visitor is not ready to make a purchase as soon as they find your business online, that doesn't necessarily mean that you’ve lost that customer forever! Through the power of remarketing, you can coax those customers back to you and convert them into happy first-time customers. Read More…
How Poorly Designed Review Automations Can Hurt Even Big Box Retailers
We’re all fairly familiar with automated review request phone calls from large companies at this point. And while they feel a little impersonal, they serve their purpose. But I’m going to tell you the story of a review call gone wrong, and how even the big box companies can flub their review process through poorly designed automations. Read More…
Backlinks & Reviews: Things You Should Absolutely NEVER Purchase
When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of two things: get more backlinks and get more reviews. Read More…
What is Digital Marketing Anyway?
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing? Read More…
Why Your Website and Marketing Assets Are Crucial When Selling Your Business
So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your website and marketing assets. Read More…
Your Google Business Profile: What You Can Control vs. What Google Manages
If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile (formerly known as Google My Business and even earlier Google+/Google Places). Read More…
Whether you're working with a local small business digital marketing agency or managing things in-house, you should know that two key elements can make or break your online success: User Experience (UX) and Conversion Rate Optimization (CRO). Read More…