Do you know where your company’s website ranks? And do you know how and why it ranks as it does? Optimizing your website to boost its
rankings is crucial to both your site’s success and improving your bottom line.
With good search engine optimization, your website attracts more traffic and gives you more opportunities to convert window shoppers into
long-time, loyal customers. A customer-focused digital marketing agency can help your website get found online and increase your number of
new leads. For companies just getting online, it can help ramp up new business quickly. Contact Smart WSI Marketing, your Edmonton
digital marketing agency, today for a free digital marketing check up.
What is On-Page SEO?
It’s not easy to create content that ranks in Google and drives conversions, but on-page SEO can have a huge impact on how your
website or web page ranks. On-page SEO includes everything from keyword research and strategy to link building and local SEO. It ensures
your website works as hard as it should and becomes more discoverable by potential customers.
The three most significant on-page factors that your Edmonton online marketing agency focuses on that affect search engine rankings are:
When you produce detailed and value-rich content, Google repays you by ranking your website higher. On-page SEO coupled with
high-quality content is a winning combination for organic search success. Techniques like clearly articulating problems and solutions,
incorporating target SEO keywords naturally throughout the page, and aligning content with search intent all work to get your website ranked
higher. Internal linking helps search engines understand the relationship between pages on your website.
Title tags and meta descriptions.
Title tags appear as “headlines” in search results. Meta descriptions are short summaries that appear below the title. Both are
essential to helping search engines and users understand a page’s purpose, but while a title tag is a direct on-page SEO ranking factor,
meta descriptions are not.
URLS help on-page SEO by making it easier for search engines to understand your content and makes your site more enjoyable for potential
customers. Simple steps like putting hyphens and using real words people search for make it more likely a user will click on the search
result for your page.
Summing up, ideally optimized web pages should:
Be hyper-relevant to a specific topic, such as a product.
Provide unique content that aligns with a user’s search intent.
Use title tags, meta descriptions, and URLs to make their content more accessible.
The Sky’s the Limit with On-Page SEO
Even when working with an Edmonton internet marketing agency, SEO results are rarely immediate, when your website is properly optimized, you
can quickly see greater conversions, even if you have low traffic. That’s because good SEO improves conversions by directing the right
searchers to your content.
On-page SEO can be a complex process, but the payoffs are well worth the effort you put into it. A digital marketing agency can help
your company’s website rank better, attract more customers, and grow your bottom line, all through customized SEO techniques that make the
most impact for your unique business offerings. Contact our internet marketing company today to learn about all of the digital marketing
services we offer.
Lynne Motkoski, Digital Marketing Strategist
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
We’ve all heard the expression “less is more,” and when it comes to comes to some things, that is absolutely true. When it comes to SEO
efforts, however, local search engine optimization agencies have learned that that is not the case.
If you aren’t familiar with geofencing, it’s time to learn about how this digital marketing strategy can help you. It’s a terrific way to
build brand awareness and boost click-through rates and conversions.
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads
that entice the platform’s users to purchase your products or services.
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web
design to provide users a great mobile experience with your local business.