Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
Do you know where your company’s website ranks? And do you know how and why it ranks as it does? Optimizing your website to boost its rankings is crucial to both your site’s success and improving your bottom line.
With good search engine optimization, your website attracts more traffic and gives you more opportunities to convert window shoppers into long-time, loyal customers. A customer-focused digital marketing agency can help your website get found online and increase your number of new leads. For companies just getting online, it can help ramp up new business quickly. Contact Smart WSI Marketing, your Edmonton digital marketing agency, today for a free digital marketing check up.
It’s not easy to create content that ranks in Google and drives conversions, but on-page SEO can have a huge impact on how your website or web page ranks. On-page SEO includes everything from keyword research and strategy to link building and local SEO. It ensures your website works as hard as it should and becomes more discoverable by potential customers.
The three most significant on-page factors that your Edmonton online marketing agency focuses on that affect search engine rankings are:
When you produce detailed and value-rich content, Google repays you by ranking your website higher. On-page SEO coupled with high-quality content is a winning combination for organic search success. Techniques like clearly articulating problems and solutions, incorporating target SEO keywords naturally throughout the page, and aligning content with search intent all work to get your website ranked higher. Internal linking helps search engines understand the relationship between pages on your website.
Title tags appear as “headlines” in search results. Meta descriptions are short summaries that appear below the title. Both are essential to helping search engines and users understand a page’s purpose, but while a title tag is a direct on-page SEO ranking factor, meta descriptions are not.
URLS help on-page SEO by making it easier for search engines to understand your content and makes your site more enjoyable for potential customers. Simple steps like putting hyphens and using real words people search for make it more likely a user will click on the search result for your page.
Summing up, ideally optimized web pages should:
Even when working with an Edmonton internet marketing agency, SEO results are rarely immediate, when your website is properly optimized, you can quickly see greater conversions, even if you have low traffic. That’s because good SEO improves conversions by directing the right searchers to your content.
On-page SEO can be a complex process, but the payoffs are well worth the effort you put into it. A digital marketing agency can help your company’s website rank better, attract more customers, and grow your bottom line, all through customized SEO techniques that make the most impact for your unique business offerings. Contact our internet marketing company today to learn about all of the digital marketing services we offer.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
Boosting eCommerce Success Through SEO
For eCommerce websites, Search Engine Optimization (SEO) isn't just a strategy; it's a vital lifeline. eCommerce SEO is the art and science of making your online store more visible in the search engine results pages (SERPs). Read More…
Just because a visitor is not ready to make a purchase as soon as they find your business online, that doesn't necessarily mean that you’ve lost that customer forever! Through the power of remarketing, you can coax those customers back to you and convert them into happy first-time customers. Read More…
How Poorly Designed Review Automations Can Hurt Even Big Box Retailers
We’re all fairly familiar with automated review request phone calls from large companies at this point. And while they feel a little impersonal, they serve their purpose. But I’m going to tell you the story of a review call gone wrong, and how even the big box companies can flub their review process through poorly designed automations. Read More…
Backlinks & Reviews: Things You Should Absolutely NEVER Purchase
When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of two things: get more backlinks and get more reviews. Read More…
What is Digital Marketing Anyway?
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing? Read More…
Why Your Website and Marketing Assets Are Crucial When Selling Your Business
So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your website and marketing assets. Read More…
Your Google Business Profile: What You Can Control vs. What Google Manages
If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile (formerly known as Google My Business and even earlier Google+/Google Places). Read More…
Whether you're working with a local small business digital marketing agency or managing things in-house, you should know that two key elements can make or break your online success: User Experience (UX) and Conversion Rate Optimization (CRO). Read More…