Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
Is your local search engine optimization (SEO) strategy working the way it should? Do you even have a local SEO strategy? An SEO strategy is simply the process of planning, outlining, and implementing steps designed to improve your brand’s or business’ ranking on search engine results pages (SERPs). Working with an experienced Edmonton SEO company to create or strengthen your SEO strategy can help get you ranked where it counts. Contact us to learn more.
As search engine algorithms have evolved, local search engine optimization has become increasingly important as part of an overall digital marketing plan. Local SEO helps prospective customers find you online. Because business searches are often based on geographic factors, using local SEO increases your brand’s visibility where it often matters most: in your area.
Did you know approximately 75% or more of people never go further than the first-page results on Google? With Google currently holding nearly 90 % of the total search engine market share, that’s important to know as you weigh which SEO tools and strategies you want to use.
As an SEO agency with years of experience in getting our client’s websites to rank higher, here are some tools we know can boost your local SEO results.
Google My Business (GMB). Hands down, this listing is the #1 driver of local SEO. If you haven’t already, you should claim your listing and optimize it, so you show up in local searches. All information in the listing should be accurate, contain your exact location, and include things like your hours of operation and contact information. Within Google My Business are your Reviews and Maps which are also beneficial for SEO.
Google Reviews Google Reviews can have a huge impact on your bottom line. They also make it easier for people to find your business and are a great way to attract new leads. GMB offers an all-inclusive way to monitor and reply to customer reviews. As long as your GMB listing has been verified, you can access and reply to them within the GMB platform online.
Google Maps marketing is a must for local businesses and can be one of your digital marketing strategy’s most valuable secret weapons. When people use the term “near me” when making a search, Google maps can get them to your location in no time at all. In fact, 72 % of customers who perform a local search will visit a business within ten kilometers of them.
Ongoing efforts to optimize your website for keywords relevant to your offerings are required to be competitive in your local market. This is usually done through weekly or monthly blog posts in combination with your social media platforms as a means of content sharing. There is a lot of technical work that goes into doing SEO right and most business owners do not have the time to take this task on themselves, so it is often outsourced to agencies like Smart WSI Marketing.
Looking for an SEO expert who can help you win at local SEO? Smart WSI Marketing is an Edmonton SEO company that helps local businesses rank better and gain new customers. To learn more about how to leverage local SEO for your business or to learn about all the digital marketing services we provide, contact us today.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
Boosting eCommerce Success Through SEO
For eCommerce websites, Search Engine Optimization (SEO) isn't just a strategy; it's a vital lifeline. eCommerce SEO is the art and science of making your online store more visible in the search engine results pages (SERPs). Read More…
Just because a visitor is not ready to make a purchase as soon as they find your business online, that doesn't necessarily mean that you’ve lost that customer forever! Through the power of remarketing, you can coax those customers back to you and convert them into happy first-time customers. Read More…
How Poorly Designed Review Automations Can Hurt Even Big Box Retailers
We’re all fairly familiar with automated review request phone calls from large companies at this point. And while they feel a little impersonal, they serve their purpose. But I’m going to tell you the story of a review call gone wrong, and how even the big box companies can flub their review process through poorly designed automations. Read More…
Backlinks & Reviews: Things You Should Absolutely NEVER Purchase
When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of two things: get more backlinks and get more reviews. Read More…
What is Digital Marketing Anyway?
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing? Read More…
Why Your Website and Marketing Assets Are Crucial When Selling Your Business
So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your website and marketing assets. Read More…
Your Google Business Profile: What You Can Control vs. What Google Manages
If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile (formerly known as Google My Business and even earlier Google+/Google Places). Read More…
Whether you're working with a local small business digital marketing agency or managing things in-house, you should know that two key elements can make or break your online success: User Experience (UX) and Conversion Rate Optimization (CRO). Read More…