Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
Understanding how to create a website that is SEO friendly can have a substantial impact on Edmonton businesses that hope to reach new clients and be organically listed near the top of Google search rankings. We specialize in SEO and have been helping small to medium size businesses reach their full potential by improving their ranking on Google. Here are three DIY tips that will propel your business into Google's top search results in little to no time.
The first step in creating an effective SEO focused website for Edmonton businesses is by focusing on specific keywords that are relevant to their brand and products. Understanding your target audience can help you design web content that will enable your site to stand out from other competitors by using certain keywords. However, it is important not to repeat the keywords too many times, as this will appear unnatural and Google can penalize your website for keyword stuffing.
Another important SEO tip for Edmonton businesses is to focus on creating outgoing and incoming links to your website. These links can navigate a user to another website, or you can even use social media to generate traffic to your site. Interacting with clients on social media will help build your brand, while also improving your SEO ranking by providing links to your website on social media posts. Continually focusing on social media will help you maintain relationships with existing clients, while also focusing on reaching out to new leads.
Of course, updating your website on a regular basis is another excellent SEO practice for Edmonton businesses that hope to increase their search rankings on Google. While you do not have to provide new content each day, it is a good idea to create a schedule that focuses on delivering new content on a weekly or bi-weekly basis. Consistently creating new content will boost your rankings and will give you a significant edge over other sites that fail to update their content on a regular basis.
Creating high-quality SEO content for Edmonton businesses doesn't have to be complicated, and these simple do-it-yourself tips can help launch your website into the very top of the Google search engine. Focusing on specific keywords, links, and frequently updated content will help keep your site on-top and can give you a significant advantage over other sites that fail to take advantage of these simple tips. If you are interested in learning more, contact us, and our SEO marketing experts to help you create high-quality, relevant content.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
Boosting eCommerce Success Through SEO
For eCommerce websites, Search Engine Optimization (SEO) isn't just a strategy; it's a vital lifeline. eCommerce SEO is the art and science of making your online store more visible in the search engine results pages (SERPs). Read More…
Just because a visitor is not ready to make a purchase as soon as they find your business online, that doesn't necessarily mean that you’ve lost that customer forever! Through the power of remarketing, you can coax those customers back to you and convert them into happy first-time customers. Read More…
How Poorly Designed Review Automations Can Hurt Even Big Box Retailers
We’re all fairly familiar with automated review request phone calls from large companies at this point. And while they feel a little impersonal, they serve their purpose. But I’m going to tell you the story of a review call gone wrong, and how even the big box companies can flub their review process through poorly designed automations. Read More…
Backlinks & Reviews: Things You Should Absolutely NEVER Purchase
When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of two things: get more backlinks and get more reviews. Read More…
What is Digital Marketing Anyway?
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing? Read More…
Why Your Website and Marketing Assets Are Crucial When Selling Your Business
So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your website and marketing assets. Read More…
Your Google Business Profile: What You Can Control vs. What Google Manages
If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile (formerly known as Google My Business and even earlier Google+/Google Places). Read More…
Whether you're working with a local small business digital marketing agency or managing things in-house, you should know that two key elements can make or break your online success: User Experience (UX) and Conversion Rate Optimization (CRO). Read More…