Why Successful Digital Marketing Strategies Start And End With Content
As a website owner, you hear it over and over: "Content is King." But what does that really mean, and how does creating fresh, engaging
content fit into your overall SEO strategy? Here are a few ways digital marketing plays a crucial role in effective digital marketing in
It Boosts Customer Engagement
Unique, high-quality content, whether in the form of a social media update, a blog post, or a newsletter, can turn your readers into your
brand's most vocal fans. This is the type of content that gets commented on, liked, and shared, allowing you to create stronger
relationships with your current customers while attracting new ones to your business.
It Improves Search Engine Rankings
By publishing well-written, unduplicated content, you not only engage with customers, but you actually improve your website rank for
naturally-placed search terms and keywords. Creating great content also helps you build backlinks and authority in your niche.
It Brings More Traffic to Your Site — And Keeps it There
Digital marketing is an excellent way to encourage visitors to spend more time on your website. A compelling article or blog
makes an impact on the reader, encouraging them to stay on the site and read more posts.
When it comes to digital marketing in Edmonton, content marketing
is one of the most effective tools website owners can use to boost a website's search engine rankings, increase customer loyalty, and grow
traffic organically. Keep this in mind as you create content with the goal of improved search engine optimization.
Lynne Motkoski, Digital Marketing Strategist
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
We’ve all heard the expression “less is more,” and when it comes to comes to some things, that is absolutely true. When it comes to SEO
efforts, however, local search engine optimization agencies have learned that that is not the case.
If you aren’t familiar with geofencing, it’s time to learn about how this digital marketing strategy can help you. It’s a terrific way to
build brand awareness and boost click-through rates and conversions.
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads
that entice the platform’s users to purchase your products or services.
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web
design to provide users a great mobile experience with your local business.