5 Ways Your Edmonton Ecommerce Web Designer Can Attract Customers To Your Website
Looking for simple ways to boost customer engagement, nurture leads, and increase sales? Here are 5 tools Edmonton website designers use to
draw visitors to your eCommerce website and turn them into
enthusiastic customers.
1. Clear Navigation
Every eCommerce website needs a clear page navigation structure. Without one, customers can't find what they need in the most efficient
manner possible. This is a huge turn-off for visitors who would be happy to purchase a product or service from your online store — if only
they could find it.
2. Great Images and Graphics
High-quality images and graphics make your site look professional and help gain the trust of prospective customers. Images that load slowly
(or, not at all), are out of focus, or are poorly placed take away from the attractiveness of your site, thereby driving potential clients
away.
3. Product Previews
Depending on browser speeds and loading times, clicking through dozens of individual items can be frustrating and time consuming for your
visitors. Consider adding product previews to your category and search pages to help visitors quickly track down what they're looking for.
4. Shopping Cart Functionality
Many website owners overlook the importance of having a user-friendly shopping cart. To run a successful eCommerce
business, you need to make purchasing products and services from your site as simple as possible.
5. Attractive Links
Attractive text links, clickable graphics, and buttons all add to your website's aesthetic appeal, gently guiding your visitors along a path
that ends in a sale. Advanced strategies like anchor linking, where your shopping cart is automatically displayed in your site's navigation
menu, further encourage visitors to make a purchase from your site.
Edmonton website designers understand the principles behind what attracts — and keeps — visitors on your eCommerce website. Contact
us to learn more
about how an effective website design can turn browsing visitors into paying customers.
Lynne Motkoski, Digital Marketing Consultant
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Is SEO better than pay-per-click advertising services? Or does PPC deliver better results than SEO? What really matters, in our opinion, is
how well they can work together.
Read More…
When you want to attract more customers but don’t have the time to take on promoting your business, a digital marketing agency can play a
vital role in raising your brand’s awareness.
Read More…
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads
that entice the platform’s users to purchase your products or services.
Read More…
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web
design to provide users a great mobile experience with your local business.
Read More…
Google is making one of its most significant changes to Google Ads since it first launched the product 22 years ago as the first-ever
self-serve online advertising solution. How will this affect your online advertising?
Read More…
Some of us budget all year to take advantage of the deals that some retailers offer in November. Where did Black Friday come from, and should your small business be participating in these offerings?
Read More…
Working with a local search engine optimization agency that understands SEO’s ever-evolving ways can help keep your audience engaged, drive
new visitors to your site, and boost sales.
Read More…
The Web Marketing Association (WMA) has just wrapped up it’s 26th awards season. WMA is made up of a committee of industry leaders and expert judges dedicated to raising the standards of excellence in web development. The committee receives global nominations in
97 categories across the industry, and since joining the race in 2007, the WSI family has received over 150 WMA awards, including top agency
twice!
Read More…