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Looking for simple ways to boost customer engagement, nurture leads, and increase sales? Here are 5 tools Edmonton website designers use to draw visitors to your eCommerce website and turn them into enthusiastic customers.
Every eCommerce website needs a clear page navigation structure. Without one, customers can't find what they need in the most efficient manner possible. This is a huge turn-off for visitors who would be happy to purchase a product or service from your online store — if only they could find it.
High-quality images and graphics make your site look professional and help gain the trust of prospective customers. Images that load slowly (or, not at all), are out of focus, or are poorly placed take away from the attractiveness of your site, thereby driving potential clients away.
Depending on browser speeds and loading times, clicking through dozens of individual items can be frustrating and time consuming for your visitors. Consider adding product previews to your category and search pages to help visitors quickly track down what they're looking for.
Many website owners overlook the importance of having a user-friendly shopping cart. To run a successful eCommerce business, you need to make purchasing products and services from your site as simple as possible.
Attractive text links, clickable graphics, and buttons all add to your website's aesthetic appeal, gently guiding your visitors along a path that ends in a sale. Advanced strategies like anchor linking, where your shopping cart is automatically displayed in your site's navigation menu, further encourage visitors to make a purchase from your site.
Edmonton website designers understand the principles behind what attracts — and keeps — visitors on your eCommerce website. Contact us to learn more about how an effective website design can turn browsing visitors into paying customers.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
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