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Web Design Trends to Watch Out for This Year

web design edmonton on computer

The fast-paced trends of the internet will bring about some remarkable web designs in 2017, and Edmonton web designers are excited to be at the forefront of this evolution. The trends unveil new opportunities for designers to truly bring the vision of brands to life through their online touchpoints.

Open and Innovative Designs

Traditional websites have been laid out with simplicity and logic: static clusters of clickable links displayed in orderly and symmetric fashion. In 2017, more and more websites are being created with dynamic, open designs with abstract, or even seemingly chaotic, layouts that appear to continue off of the screen. Backgrounds are becoming enriched, with websites increasingly using patterns and background photos. These new styles are a stark contrast to the traditional, minimalist design that we have gotten used to, but a welcome one.


Accordingly, designers are moving towards unbalanced designs which do not take symmetry into account. These layouts can involve intersecting diagonal lines and complex organic shapes or pictures that do not appear to line up with one another, against the sides of the page, or even have matching borders. Instead, objects may be suspended in mid-air, overlap with other shapes or images. Accordingly, buttons are moving away from the traditional rectangle to more abstract shapes or integration into the page. All of these changes produce additional opportunities for memorable touchpoints with website visitors.

Order in Chaos

Alternatively, open and chaotic designs can make websites less accessible and leave critical information hidden behind shifting staircases of confusing lines and shapes. Edmonton Web Designers ensure that each website is designed intuitively for its target clientele to ensure that design does not detract from functionality. Using intelligent architecture, websites can provide intuitive navigation alongside the open, dynamic designs.

Guided by Grids

One of the strategies used to bring intuition to the chaos is grid systems, which align the movement on a web page with an invisible grid structure. This type of layout maintains an abstract look, with moving parts organized as unconventionally as desired, but the navigation still comes across as logical to users. Users find themselves rewarded as they are naturally guided to various parts of the website, making sense of the seemingly unconventional. As they do this, the website justifies its own irrationalities and brings a highly enjoyable, engaging user experience.

One Pagers

Some websites also look to make up for the increased dynamism of the new style by moving away from the traditional multiple page website. Instead, these websites opt to simplify and put all the important information on one page, which reveals itself as users scroll down. This enables designers to control the order of information given to the user, bring a narrative element to the website, and take the gloves off with regards to creativity.

As Edmonton web designers, our team at WSI Edmonton strive to be leaders in creating innovative web designs. With all the exciting new opportunities that 2017 brings, we are better equipped than ever to bring your vision to life. Contact us today and find out how your business’ website can harness the power of these growing web design trends.

Lynne team member
Lynne Motkoski, Marketing Strategist
Specialty: Online Marketing Strategies
Education: MA Communications & Technology, BComm [U Alberta]
Author: The Online Marketing Handbook for Busy Entrepreneurs (coming soon)

Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.


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