How To Set Up Your Ecommerce Store To Meet Consumer Expectations
Thanks to its sizable digital population, Canada has in recent years become an especially profitable online market. In 2018, more than eight
in 10 Canadians shopped online, spending nearly $21 billion, and representing over 80% of online users buying goods or services. That number
is expected to grow to $28 billion by 2022. To succeed in eCommerce, retailers who sell products online must offer consumers a shopping
experience that meets their needs and expectations. Smart WSI Marketing is an Edmonton website design company that can help you deliver an
exceptional customer experience while improving your SEO strategy and making your business more competitive. Call
us today
to get started on achieving your goals.
A lot of early web design focused on the optics: great layout, attractive colours, and engaging images. They may have looked beautiful, but
many businesses were disappointed when online customers didn’t magically stream through their virtual door. Today, we know that
successful eCommerce website design depends on much more than looks alone.
Understanding what potential customers really want (relevant and high-quality content, paid ads, SEO, and so much more) are what’s needed if
you want to successfully sell products online. Multifaceted web design is important because it:
Impacts how your audience perceives your brand.
Keeps leads on your site.
Offers shoppers the opportunity to buy goods and services across multiple channels.
There are some common traits that make for good eCommerce website design, including a good homepage, maximum loading speed, mobile
optimization, great customer support, and a lean, secure checkout and payment process. What do these diverse features have in common?
They’re customer-centric and all designed to deliver a memorable customer experience.
Setting Up the Perfect eCommerce Store
The best way to understand what your customers want is to put yourself in their shoes. You most likely shop online yourself and appreciate
options like one-click shopping, in-store pickups, and being able to easily shop from your phone, laptop, or tablet any time of the day. If
you want a single word that defines what customers demand, it’s convenience. Ways to deliver that include providing:
Accurate inventory data, pricing, order-status update, and user reviews.
A surprise-free checkout process. The #1 reason people abandon shopping carts is because they experience unexpected costs like high delivery
charges at checkout, so be sure to be upfront about any and all fees your customers may be charged.
Wow factors like engaging content, green packaging, and free returns.
Remember, people’s perception of their experience is directly tied to their expectations and whether they are met. When your eCommerce web
design delivers on what customers say they want, you’ve nearly won the marketing battle.
Build a Website to Meet Customer Demands
The internet may be the largest marketplace in the world, but unless your eCommerce web design is tailored to shopper demand it will
struggle to attract and retain loyal customers. Smart WSI Marketing is an Edmonton website design company specializing
in eCommerce website design. Contact us today to learn more about how we build outstanding online shopping experiences and deliver other
digital strategies designed to meet all your online marketing goals.
Specialty:
Digital Marketing Strategies Education:
MA Communications & Technology, BComm [U Alberta] Author: The
Online Marketing Handbook for Busy Entrepreneurs (coming soon)
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect
with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing?
Read More…
So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive
into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your
website and marketing assets.
Read More…
If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile
(formerly known as Google My Business and even earlier Google+/Google Places).
Read More…
Whether you're working with a local small business digital marketing agency or managing things in-house, you should know that two key
elements can make or break your online success: User Experience (UX) and Conversion Rate Optimization (CRO).
Read More…
You’re a busy business owner. You've got your website up, your social media buzzing, and your products or services are top-notch. But how do
you know if your digital marketing efforts are actually paying off? Enter the world of digital marketing analytics for small businesses
Read More…
The use of AI in digital marketing is definitely on the rise, and it’s a trend that you’ll need to get on to keep up with your competitors.
Below is a list of AI tools that we have researched and tested, and how they can fit into your digital marketing strategy.
Read More…
Having a well-defined and tailored digital marketing strategy is essential for the success of any small business. With the right approach,
you can effectively reach your target audience, drive traffic to your website, and ultimately increase your conversions and sales.
Read More…
These days small businesses rely heavily on effective marketing strategies to thrive in a competitive marketplace. To make informed
decisions, it's crucial for these businesses to understand what is working and what's not when it comes to their marketing efforts.
Read More…
Are you looking to enhance the online presence of your small business and gain recognition in your community? Look no further! In this
in-depth guide, our local search engine optimization company will break down the process of local SEO, focusing on critical components such
as Google My Business listings, local keywords, and review management.
Read More…