How You Can Take Your Website From Cringeworthy To Trustworthy

Your website gives a big first impression, which is why you need to make sure that your site shows your trustworthiness & that you're worthy of a visitor's business.

One of the most important functions of your website other than the obvious need to draw visitors, is to inspire trust in your business. After all, you have to convince people that your business is better than any other online to deal with and if they can't trust you, that isn't going to happen. Your Edmonton SEO company is here to save the day and tell you how you can take your site from cringeworthy, to trustworthy so people will feel they can count on you to deliver exactly what they need.

Information is King

Remember how years ago, the Internet was called the information highway? Well, nowadays it's more like a complex freeway system of information, but the premise remains the same. Too many Edmonton businesses focus on having a site that is so beautiful it takes the breath away of anyone who visits and stands out from their competition. That’s great, but beauty is in the eye of the beholder and your time and money should be focused on providing information to visitors. People aren't browsing online to see beautiful websites; they’re searching for information to help make their lives easier or better in some way. That ties in nicely with the next thing you can do:

Answer Questions with Your Website

Get inside the heads of customers and figure out the questions they're looking to have answered when searching for your products or services. This takes a bit of effort, but this is one of the best ways to become popular with search engines and have your site coming up often when people are looking for businesses just like yours. If your site content answers the questions your visitors are searching for information about, they come to trust your business as a place they can turn to when they need help.

Stale Content is Like Stale Bread

You have some amazing roasted turkey and can't wait to make the perfect sandwich. You get it all assembled and take a huge bite, ready to satisfy your hunger and then it happens- your teeth hit the bread and instead of fresh and soft, it's crumbly and stale. It doesn't matter how great that turkey is, the stale bread just turned you right off! That's exactly what will happen if you don't provide your visitors with fresh content. It doesn't matter how awesome your business is, if they're searching for answers and finding the same old content they've already seen, their appetite is lost and off they go in search of fresh bread. Or content.

Search Engines are Like a Crystal Ball

When people are searching for answers, they want search engines to act like a crystal ball and return the best possible information. If you put in the effort to ensure you are answering all the questions your visitors are most likely asking when entering search terms, your Edmonton business will become the magic solution they are seeking. By all means, make your site look great, but make providing answers and solutions a priority and people will trust your site to help make their lives easier and better. You'll increase your traffic and improve your profits like never before!

Need help to bring your website from cringeworthy to trustworthy? As an Edmonton SEO company, we'll help you figure out the questions that need answering and boost your traffic right away. Contact us at WSI Edmonton today and chat with one of our digital marketing specialists.

Lynne Motkoski, Marketing Strategist

Specialty: Online Marketing Strategies
Education: MA Communications & Technology, BComm [U Alberta]
Author: The Online Marketing Handbook for Busy Entrepreneurs (coming soon)

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Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.

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