As an independent local business in today's information-dense environment, your website serves as the public face that you show the world. Before they know anything else about your company, the average consumer will look you up in a search engine and their first impression of your business will be colored by how they perceive your online presence. Given how important a well-crafted website is to your long-term success, you don't want to leave this integral aspect of your web presence up to chance. There are a few things that you should keep in mind as you use the power of website design and development to craft your company's home base.
Our initial process of your website design and development is to research your company to determine how to put your best foot forward. We want to make sure we understand the purpose, main goals, and target audience of your company. With this information, we will design a sitemap that will best suit the needs and goals of your local business. We will then begin to compile content. We will create new content and get it ready for search engine optimization (SEO). We will be sure to create keyword rich content to give you the best SEO. Once we have created a mock-up with content, we will send it to you for review. Your website will then be tested, reviewed, and finally it will be launched. We believe our proven website design and development process is the key to you and your website’s success.
Just because your website has been designed, developed, reviewed, approved, and launched, does not mean our work is done. In order for your website to remain top-of-mind and show up in the search engine results pages, you will want to keep your website up-to-date with information and fresh content. Any time you make changes to your company (address, contact information, company bios, or other important information) be sure to update that information on your website. Keeping your website and content up-to-date is an important part of your ongoing website design and development.
You know that having a working website is integral to your local business. Your website needs to be more than just a pretty face – it needs to work, and it needs to match your goals and intent. For long-term success with your website design and development, give us a call today!
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Backlinks & Reviews: Things You Should Absolutely NEVER Purchase
When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of two things: get more backlinks and get more reviews. Read More…
What is Digital Marketing Anyway?
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing? Read More…
Why Your Website and Marketing Assets Are Crucial When Selling Your Business
So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your website and marketing assets. Read More…
Your Google Business Profile: What You Can Control vs. What Google Manages
If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile (formerly known as Google My Business and even earlier Google+/Google Places). Read More…
Whether you're working with a local small business digital marketing agency or managing things in-house, you should know that two key elements can make or break your online success: User Experience (UX) and Conversion Rate Optimization (CRO). Read More…
You’re a busy business owner. You've got your website up, your social media buzzing, and your products or services are top-notch. But how do you know if your digital marketing efforts are actually paying off? Enter the world of digital marketing analytics for small businesses Read More…
An Owners Guide to Leveraging AI to DIY Your Digital Marketing Strategy for Local Small Businesses
The use of AI in digital marketing is definitely on the rise, and it’s a trend that you’ll need to get on to keep up with your competitors. Below is a list of AI tools that we have researched and tested, and how they can fit into your digital marketing strategy. Read More…
Having a well-defined and tailored digital marketing strategy is essential for the success of any small business. With the right approach, you can effectively reach your target audience, drive traffic to your website, and ultimately increase your conversions and sales. Read More…
These days small businesses rely heavily on effective marketing strategies to thrive in a competitive marketplace. To make informed decisions, it's crucial for these businesses to understand what is working and what's not when it comes to their marketing efforts. Read More…
