Simple Website Design Changes That You Need to Finish by Next Week
In your big bag of marketing tricks, your website is your most important tool. After all, it's how you show your visitors the value in your business. A well-constructed and fully optimized website is your lead-generating machine and the foundation for establishing your online presence. To capitalize on all the benefits a great website provides your business, our SEO specialists at WSI Edmonton have some simple website design suggestions that you need to implement by next week! It might sound crazy, but these changes are certain to make a big difference to not only your website, but to your SEO, too!
You Have to Make it Mobile
With most of online traffic, especially searches, coming from smartphones and tablets, users and search engines are taking notice. If your site isn't fully-optimized for mobile, more than half or your visitors will never return and the SEO rankings for your Edmonton business will suffer. Before another week of missed customers and opportunities passes you by, use Google's mobile-friendliness tool to see if your site is recognized as being mobile friendly. If not, you should consider investing in a versatile, mobile-friendly website design that ensures that you won’t miss out on valuable traffic that you can convert to sales.
Kiss Clutter Goodbye!
A cluttered workplace is frustrating and makes finding what you’re looking for more difficult. A cluttered website is no different. If faced with a poorly designed website, more than 80% of visitors will leave; in addition, potential customers will also abandon your site if there is too much clicking before they find the information they’re searching for. To ensure that visitors have a good first impression, clean up your website by removing unnecessary or distracting elements. To ensure that visitors enjoy your site and hang around, implement menus that are easy to navigate and that necessary information is straightforward and accessible.
Make Every Word Count
Remember, at the end of the day, visitors care about your site’s content. While you don't want to turn off visitors with information overload, you do want to ensure that key information about your products or services can be found quickly and efficiently. Try to remember that while you may know every nuance of your product or service, your average visitor does not. To ensure that your customers are satisfied, ensure that the information on your website is concise, easy to find, and designed to preemptively answer questions before they even have to ask!
Drive Users to an End Goal
As your Edmonton SEO team, we’re going to let you in on a secret: more than 70% of small businesses fail to include a call-to-action (CTA) on the pages of their website. A call to action usually appears at the bottom of a webpage and provides a link to your business’s contact information. By including a strong CTA, you are encouraging your visitors to either learn more about what you have to offer, or give them a direct line to you, the expert, to answer any of their questions. Remember: Customers are more likely to take action if you provide them with a direction!
Putting it all Together
While these are all simple changes, they can have a huge impact on your website's performance. Like any tool, your website needs scheduled maintenance and proper care if you want to achieve the best results possible. At WSI Edmonton, our team of SEO experts can help you implement a mobile-friendly design, work with you to develop content that is informative and concise, and ensure that your website is performing the best it possibly can! Contact us today to chat with us about how WSI can make SEO work for you and your business.
Lynne Motkoski, Digital Marketing Strategist
Specialty:
Digital Marketing Strategies Education:
MA Communications & Technology, BComm [U Alberta] Author: The
Online Marketing Handbook for Busy Entrepreneurs (coming soon)
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of
two things: get more backlinks and get more reviews.
Read More…
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect
with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing?
Read More…
So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive
into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your
website and marketing assets.
Read More…
If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile
(formerly known as Google My Business and even earlier Google+/Google Places).
Read More…
Whether you're working with a local small business digital marketing agency or managing things in-house, you should know that two key
elements can make or break your online success: User Experience (UX) and Conversion Rate Optimization (CRO).
Read More…
You’re a busy business owner. You've got your website up, your social media buzzing, and your products or services are top-notch. But how do
you know if your digital marketing efforts are actually paying off? Enter the world of digital marketing analytics for small businesses
Read More…
The use of AI in digital marketing is definitely on the rise, and it’s a trend that you’ll need to get on to keep up with your competitors.
Below is a list of AI tools that we have researched and tested, and how they can fit into your digital marketing strategy.
Read More…
Having a well-defined and tailored digital marketing strategy is essential for the success of any small business. With the right approach,
you can effectively reach your target audience, drive traffic to your website, and ultimately increase your conversions and sales.
Read More…
These days small businesses rely heavily on effective marketing strategies to thrive in a competitive marketplace. To make informed
decisions, it's crucial for these businesses to understand what is working and what's not when it comes to their marketing efforts.
Read More…