In your big bag of marketing tricks, your website is your most important tool. After all, it's how you show your visitors the value in your business. A well-constructed and fully optimized website is your lead-generating machine and the foundation for establishing your online presence. To capitalize on all the benefits a great website provides your business, our SEO specialists at WSI Edmonton have some simple website design suggestions that you need to implement by next week! It might sound crazy, but these changes are certain to make a big difference to not only your website, but to your SEO, too!
With most of online traffic, especially searches, coming from smartphones and tablets, users and search engines are taking notice. If your site isn't fully-optimized for mobile, more than half or your visitors will never return and the SEO rankings for your Edmonton business will suffer. Before another week of missed customers and opportunities passes you by, use Google's mobile-friendliness tool to see if your site is recognized as being mobile friendly. If not, you should consider investing in a versatile, mobile-friendly website design that ensures that you won’t miss out on valuable traffic that you can convert to sales.
A cluttered workplace is frustrating and makes finding what you’re looking for more difficult. A cluttered website is no different. If faced with a poorly designed website, more than 80% of visitors will leave; in addition, potential customers will also abandon your site if there is too much clicking before they find the information they’re searching for. To ensure that visitors have a good first impression, clean up your website by removing unnecessary or distracting elements. To ensure that visitors enjoy your site and hang around, implement menus that are easy to navigate and that necessary information is straightforward and accessible.
Remember, at the end of the day, visitors care about your site’s content. While you don't want to turn off visitors with information overload, you do want to ensure that key information about your products or services can be found quickly and efficiently. Try to remember that while you may know every nuance of your product or service, your average visitor does not. To ensure that your customers are satisfied, ensure that the information on your website is concise, easy to find, and designed to preemptively answer questions before they even have to ask!
As your Edmonton SEO team, we’re going to let you in on a secret: more than 70% of small businesses fail to include a call-to-action (CTA) on the pages of their website. A call to action usually appears at the bottom of a webpage and provides a link to your business’s contact information. By including a strong CTA, you are encouraging your visitors to either learn more about what you have to offer, or give them a direct line to you, the expert, to answer any of their questions. Remember: Customers are more likely to take action if you provide them with a direction!
While these are all simple changes, they can have a huge impact on your website's performance. Like any tool, your website needs scheduled maintenance and proper care if you want to achieve the best results possible. At WSI Edmonton, our team of SEO experts can help you implement a mobile-friendly design, work with you to develop content that is informative and concise, and ensure that your website is performing the best it possibly can! Contact us today to chat with us about how WSI can make SEO work for you and your business.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
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