As a website owner, many of your daily tasks will revolve around attracting and retaining the interest of your visitors — from promoting your webpage on social networking sites to creating content that converts browsers into paying customers. But did you know that the very design of your website is the key factor in attracting and retaining visitors? Web design mistakes that seem minor on the surface can significantly diminish a website's appeal, driving prospective customers away in droves. So what are some of these web design problems that are repelling hundreds of customers from your website? Below are three common mistakes that Edmonton web designers see on a daily basis.
Even on the newest, fastest device, a page with too many graphics and large images can take forever to load. Since most of your customers will be accessing your site from older devices, you'll want to avoid overloading your site with graphics.
More customers than ever are using mobile devices such as smartphones and tablets to surf the web. By using an unresponsive web design, you prevent your site from being optimized for different devices and displays. Before launching your site, you need to make sure it looks good on all types of devices.
One of the biggest ways in which websites fail to convert visitors into potential customers is by failing to provide clear site navigation. If visitors can't easily find the information they're looking for on your website, they'll quickly go elsewhere. Avoid this by including a navigation bar at the top of your website pages.
The above are the most common design problems that Edmonton web designers encounter. The good news is that these mistakes are easily fixed. Contact us today to learn more about creating a website that converts.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Backlinks & Reviews: Things You Should Absolutely NEVER Purchase
When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of two things: get more backlinks and get more reviews. Read More…
What is Digital Marketing Anyway?
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing? Read More…
Why Your Website and Marketing Assets Are Crucial When Selling Your Business
So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your website and marketing assets. Read More…
Your Google Business Profile: What You Can Control vs. What Google Manages
If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile (formerly known as Google My Business and even earlier Google+/Google Places). Read More…
Whether you're working with a local small business digital marketing agency or managing things in-house, you should know that two key elements can make or break your online success: User Experience (UX) and Conversion Rate Optimization (CRO). Read More…
You’re a busy business owner. You've got your website up, your social media buzzing, and your products or services are top-notch. But how do you know if your digital marketing efforts are actually paying off? Enter the world of digital marketing analytics for small businesses Read More…
An Owners Guide to Leveraging AI to DIY Your Digital Marketing Strategy for Local Small Businesses
The use of AI in digital marketing is definitely on the rise, and it’s a trend that you’ll need to get on to keep up with your competitors. Below is a list of AI tools that we have researched and tested, and how they can fit into your digital marketing strategy. Read More…
Having a well-defined and tailored digital marketing strategy is essential for the success of any small business. With the right approach, you can effectively reach your target audience, drive traffic to your website, and ultimately increase your conversions and sales. Read More…
These days small businesses rely heavily on effective marketing strategies to thrive in a competitive marketplace. To make informed decisions, it's crucial for these businesses to understand what is working and what's not when it comes to their marketing efforts. Read More…
