When designing a website to sell products and services, it's essential to create a great customer experience (UX). Websites that are informative, easy to navigate, and aesthetically pleasing attract more visitors and see higher conversion rates. Here's why more Edmonton website designers are focusing on UX.
A good UX is competitive. Let's face it: not all website owners are concerned about creating an outstanding user experience for their web visitors. By focusing on UX, an Edmonton website designer creates websites that stand apart from the competition.
A good UX is necessary for responsive web design. To remain competitive, today's websites need to be responsive -- that is, they need to be easily viewable on the different screen sizes of various mobile devices. An Edmonton website designer understands that UX plays a vital role in creating responsive websites that load fast and look great on tablets, laptops, and smartphones.
Consumers expect it. An Edmonton website designer know that today's consumers expect a good user experience as a basic requirement. A recent study found that more than 65 percent of Internet users prefer to visit UX-optimized websites over sites that are difficult to access, navigate, and understand. The same study found that almost 40 percent of users will abandon a website if it loads too slowly.
UX helps shape a brand's identity. Good word of mouth is the most effective form of adverting. A skilled Edmonton website designer knows that to generate buzz, your website needs to provide an exceptional customer service. Positive experiences create loyal customers, who will act as your brand's most passionate ambassadors.
A UX-optimized website provides great ROI. Compared to other marketing strategies, ensuring your website design is UX-friendly is one of the best ways to maximize your advertising budget. In many cases, an Edmonton website designer only needs to change a website's colour theme or page layout to boost its profitability.
Providing an exceptional user experience is the key to attracting potential customers and converting them into paying ones. Contact us today, to see how an Edmonton website designer can help you design a user-friendly website that suit's the specific needs of your business.
Lynne Motkoski, Digital Marketing Strategist
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
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