Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
When designing a website to sell products and services, it's essential to create a great customer experience (UX). Websites that are informative, easy to navigate, and aesthetically pleasing attract more visitors and see higher conversion rates. Here's why more Edmonton website designers are focusing on UX.
A good UX is competitive. Let's face it: not all website owners are concerned about creating an outstanding user experience for their web visitors. By focusing on UX, an Edmonton website designer creates websites that stand apart from the competition.
A good UX is necessary for responsive web design. To remain competitive, today's websites need to be responsive -- that is, they need to be easily viewable on the different screen sizes of various mobile devices. An Edmonton website designer understands that UX plays a vital role in creating responsive websites that load fast and look great on tablets, laptops, and smartphones.
Consumers expect it. An Edmonton website designer know that today's consumers expect a good user experience as a basic requirement. A recent study found that more than 65 percent of Internet users prefer to visit UX-optimized websites over sites that are difficult to access, navigate, and understand. The same study found that almost 40 percent of users will abandon a website if it loads too slowly.
UX helps shape a brand's identity. Good word of mouth is the most effective form of adverting. A skilled Edmonton website designer knows that to generate buzz, your website needs to provide an exceptional customer service. Positive experiences create loyal customers, who will act as your brand's most passionate ambassadors.
A UX-optimized website provides great ROI. Compared to other marketing strategies, ensuring your website design is UX-friendly is one of the best ways to maximize your advertising budget. In many cases, an Edmonton website designer only needs to change a website's colour theme or page layout to boost its profitability.
Providing an exceptional user experience is the key to attracting potential customers and converting them into paying ones. Contact us today, to see how an Edmonton website designer can help you design a user-friendly website that suit's the specific needs of your business.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
Boosting eCommerce Success Through SEO
For eCommerce websites, Search Engine Optimization (SEO) isn't just a strategy; it's a vital lifeline. eCommerce SEO is the art and science of making your online store more visible in the search engine results pages (SERPs). Read More…
Just because a visitor is not ready to make a purchase as soon as they find your business online, that doesn't necessarily mean that you’ve lost that customer forever! Through the power of remarketing, you can coax those customers back to you and convert them into happy first-time customers. Read More…
How Poorly Designed Review Automations Can Hurt Even Big Box Retailers
We’re all fairly familiar with automated review request phone calls from large companies at this point. And while they feel a little impersonal, they serve their purpose. But I’m going to tell you the story of a review call gone wrong, and how even the big box companies can flub their review process through poorly designed automations. Read More…
Backlinks & Reviews: Things You Should Absolutely NEVER Purchase
When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of two things: get more backlinks and get more reviews. Read More…
What is Digital Marketing Anyway?
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing? Read More…
Why Your Website and Marketing Assets Are Crucial When Selling Your Business
So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your website and marketing assets. Read More…
Your Google Business Profile: What You Can Control vs. What Google Manages
If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile (formerly known as Google My Business and even earlier Google+/Google Places). Read More…
Whether you're working with a local small business digital marketing agency or managing things in-house, you should know that two key elements can make or break your online success: User Experience (UX) and Conversion Rate Optimization (CRO). Read More…