Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
With mobile having overtaken desktop as the primary method of accessing websites, it's crucial that your site is designed to adjust and adapt to the screen sizes of smartphones, tablets, and other mobile devices. The simplest and most cost-effective way to accomplish this is to use a responsive website design. Below are just a few of the reasons more business owners are hiring an Edmonton based website designer to build a responsive design for their site.
Traditionally, website owners created two versions of the site: one for desktop users, and the other exclusively for mobile users. While many still do this today, maintaining two separate versions of one website, however, can be costly and time consuming. An alternative is to have a website designer create a single responsive website that looks and responds great on all devices.
One of the most obvious benefits of hiring a website designer to create responsive website design is that it provides your viewership with a seamless user experience. Unlike unresponsive websites, a responsive site won't distort the way your website appears on different screens. A website designer can create a website that appears the same across all devices, so your users won't notice any difference in your site's design whether they're accessing it from their desktop, phone, or tablet.
Currently, search engine ranking is still based on the desktop versions of websites. This is set to change, however, when Google changes its indexing from desktop content to mobile-first content. When this happens, Google will begin to primarily look at a website's mobile version to determine its rank, only resorting to the desktop version when no mobile site is available. A website designer would recommend having a responsive site to prepare for the change
As mobile device use becomes more popular, having a responsive website design is critical.Contact an Edmonton based website designer today to discuss creating a responsive, visually-appealing website for your business.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
Boosting eCommerce Success Through SEO
For eCommerce websites, Search Engine Optimization (SEO) isn't just a strategy; it's a vital lifeline. eCommerce SEO is the art and science of making your online store more visible in the search engine results pages (SERPs). Read More…
Just because a visitor is not ready to make a purchase as soon as they find your business online, that doesn't necessarily mean that you’ve lost that customer forever! Through the power of remarketing, you can coax those customers back to you and convert them into happy first-time customers. Read More…
How Poorly Designed Review Automations Can Hurt Even Big Box Retailers
We’re all fairly familiar with automated review request phone calls from large companies at this point. And while they feel a little impersonal, they serve their purpose. But I’m going to tell you the story of a review call gone wrong, and how even the big box companies can flub their review process through poorly designed automations. Read More…
Backlinks & Reviews: Things You Should Absolutely NEVER Purchase
When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of two things: get more backlinks and get more reviews. Read More…
What is Digital Marketing Anyway?
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing? Read More…
Why Your Website and Marketing Assets Are Crucial When Selling Your Business
So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your website and marketing assets. Read More…
Your Google Business Profile: What You Can Control vs. What Google Manages
If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile (formerly known as Google My Business and even earlier Google+/Google Places). Read More…
Whether you're working with a local small business digital marketing agency or managing things in-house, you should know that two key elements can make or break your online success: User Experience (UX) and Conversion Rate Optimization (CRO). Read More…