You've done some research and signed up with a web hosting company because you know that if you don't have a website, your business will be dead in the water. Even better, you're going to save a fortune because it comes with a free website builder that let's anyone become a design pro and build a website in just a few simple clicks. Awesome, right? Not right. If it were that easy, your favourite Edmonton web designers would be out of work! Here are a few important reasons website builders aren't all they're cracked up to be.
Website builders use templates that make design redundant; basically, a set of cookie cutter sites that can be customized with your business information. One big problem with these is that people will notice your site looks just like all the others out there and that suggests a lack of professionalism. The other problem is that you're locked into the limitations of the template you've chosen to represent your business. Your Edmonton web designers create a custom experience for your business with attention to detail on mobile, site structure, how long it takes your site to load and myriad other considerations that make your website truly your own.
Search engine algorithms are updated often, making SEO a challenge that requires constant learning and the ability to make changes so your site will be found in searches. Since template sites are not as adaptable, your SEO efforts won't get you near the results you would with a custom site. This will put you at a serious disadvantage against your competitors who choose professional Edmonton web designers to customize their sites.
You only get one chance to make a great first impression. Do you want your brand's first introduction to people to include a tag line that shouts, "Get your OWN free website here!" Not only are website builders easy to identify, the web hosts supply them so they can use everyone's sites as a free advertising tool. Even if your company is the best in Edmonton at what you do, your reputation can take a big hit in just seconds when people first visit your site. Your first impression has to bolster your reputation and show your visitors that you believe in your company as much as they should.
Since we are Edmonton web designers, you might think we're biased, but we challenge you to do some searching so you can see for yourself. If you do find website builder sites in your search results, see what kind of impression they leave on you and whether or not you would give them your business. Then, give us a shout and let's get to work creating a custom experience for your Edmonton business that will get you noticed! Contact us today at WSI Edmonton to get your website putting your business’ best foot forward.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
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