Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
You've done some research and signed up with a web hosting company because you know that if you don't have a website, your business will be dead in the water. Even better, you're going to save a fortune because it comes with a free website builder that let's anyone become a design pro and build a website in just a few simple clicks. Awesome, right? Not right. If it were that easy, your favourite Edmonton web designers would be out of work! Here are a few important reasons website builders aren't all they're cracked up to be.
Website builders use templates that make design redundant; basically, a set of cookie cutter sites that can be customized with your business information. One big problem with these is that people will notice your site looks just like all the others out there and that suggests a lack of professionalism. The other problem is that you're locked into the limitations of the template you've chosen to represent your business. Your Edmonton web designers create a custom experience for your business with attention to detail on mobile, site structure, how long it takes your site to load and myriad other considerations that make your website truly your own.
Search engine algorithms are updated often, making SEO a challenge that requires constant learning and the ability to make changes so your site will be found in searches. Since template sites are not as adaptable, your SEO efforts won't get you near the results you would with a custom site. This will put you at a serious disadvantage against your competitors who choose professional Edmonton web designers to customize their sites.
You only get one chance to make a great first impression. Do you want your brand's first introduction to people to include a tag line that shouts, "Get your OWN free website here!" Not only are website builders easy to identify, the web hosts supply them so they can use everyone's sites as a free advertising tool. Even if your company is the best in Edmonton at what you do, your reputation can take a big hit in just seconds when people first visit your site. Your first impression has to bolster your reputation and show your visitors that you believe in your company as much as they should.
Since we are Edmonton web designers, you might think we're biased, but we challenge you to do some searching so you can see for yourself. If you do find website builder sites in your search results, see what kind of impression they leave on you and whether or not you would give them your business. Then, give us a shout and let's get to work creating a custom experience for your Edmonton business that will get you noticed! Contact us today at WSI Edmonton to get your website putting your business’ best foot forward.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
Boosting eCommerce Success Through SEO
For eCommerce websites, Search Engine Optimization (SEO) isn't just a strategy; it's a vital lifeline. eCommerce SEO is the art and science of making your online store more visible in the search engine results pages (SERPs). Read More…
Just because a visitor is not ready to make a purchase as soon as they find your business online, that doesn't necessarily mean that you’ve lost that customer forever! Through the power of remarketing, you can coax those customers back to you and convert them into happy first-time customers. Read More…
How Poorly Designed Review Automations Can Hurt Even Big Box Retailers
We’re all fairly familiar with automated review request phone calls from large companies at this point. And while they feel a little impersonal, they serve their purpose. But I’m going to tell you the story of a review call gone wrong, and how even the big box companies can flub their review process through poorly designed automations. Read More…
Backlinks & Reviews: Things You Should Absolutely NEVER Purchase
When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of two things: get more backlinks and get more reviews. Read More…
What is Digital Marketing Anyway?
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing? Read More…
Why Your Website and Marketing Assets Are Crucial When Selling Your Business
So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your website and marketing assets. Read More…
Your Google Business Profile: What You Can Control vs. What Google Manages
If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile (formerly known as Google My Business and even earlier Google+/Google Places). Read More…
Whether you're working with a local small business digital marketing agency or managing things in-house, you should know that two key elements can make or break your online success: User Experience (UX) and Conversion Rate Optimization (CRO). Read More…