With mobile device usage exploding in recent years, one of the most important features you can add to your website is a responsive, or "mobile-ready," design. A responsive website design adapts your site's layout to the size of mobile device screen being used to view the site. A smaller screen may display your site's content in a single column, for example, while users with wide screen displays will see multiple columns of content. So why is using a responsive website design critical to your business success in the mobile world? Here are a couple key reasons:
The holy grail for most website owners is to appear on the first page of search engine results. Using a responsive web design ensures that your site will appear in Google's new "Mobile Friendly" search results. In fact, as of April 21st, 2015, Google has even begun rewarding responsive websites and effectively penalizing sites that don't provide multi-device optimization. The bottom line? If you want your website to be seen by mobile users, it's crucial that you switch to a mobile-friendly design.
By using a responsive website design, you'll be in a better position to take advantage of the opportunity to support future devices. Responsive web designers Edmonton ensure your site is fluid, scaling up or down depending on the screen size being used to access the content. As new devices appear on the market, you'll already be prepared to support those devices and offer a better mobile experience to your audience.
Whether you own a static website, a blog, or an online shop, you can — and should — take advantage of the benefits offered by a mobile-ready design. WSI’s responsive website designers can build your Edmonton area business a website that looks and works great, no matter what device it's displayed on. Call WSI Edmonton today to get started.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
UX and SEO: Online Marketing’s Dynamic Duo
Creating a successful website is kind of like running a circus where SEO and UX are your star performers. SEO attracts the audience, making sure people know about the show and come in droves. UX, on the other hand, is all about keeping the audience entertained, ensuring they enjoy every moment and want to come back for more. Read More…
Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
Boosting eCommerce Success Through SEO
For eCommerce websites, Search Engine Optimization (SEO) isn't just a strategy; it's a vital lifeline. eCommerce SEO is the art and science of making your online store more visible in the search engine results pages (SERPs). Read More…
Just because a visitor is not ready to make a purchase as soon as they find your business online, that doesn't necessarily mean that you’ve lost that customer forever! Through the power of remarketing, you can coax those customers back to you and convert them into happy first-time customers. Read More…
How Poorly Designed Review Automations Can Hurt Even Big Box Retailers
We’re all fairly familiar with automated review request phone calls from large companies at this point. And while they feel a little impersonal, they serve their purpose. But I’m going to tell you the story of a review call gone wrong, and how even the big box companies can flub their review process through poorly designed automations. Read More…
Backlinks & Reviews: Things You Should Absolutely NEVER Purchase
When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of two things: get more backlinks and get more reviews. Read More…
What is Digital Marketing Anyway?
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing? Read More…
Why Your Website and Marketing Assets Are Crucial When Selling Your Business
So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your website and marketing assets. Read More…
Your Google Business Profile: What You Can Control vs. What Google Manages
If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile (formerly known as Google My Business and even earlier Google+/Google Places). Read More…
