How You Can Optimize Video for SEO
In today’s digital world, video can play an important role in your company's marketing. While it can be an important aspect of a marketing strategy, many people are missing the key tools and tips to having video be a successful part of their marketing strategy.
When considering shooting an advertisement to be shown on sites like Youtube and on your own website, it may be worth it to spend the money on a professional production team to guarantee a high quality result. This is not always a viable option as video production can be quite costly. In other instances where the video is aimed for social media like Facebook, Twitter, or Instagram, the use of something as simple as an iPhone is all you need to create quality video content. If you are choosing to use an iPhone be sure to utilize proper lighting, keep the microphone close to the subject to ensure clear audio, and never underestimate the usefulness of a tripod to maintain a stable shot throughout filming.
Below we will dive into more tips and tools to help you better optimize your own promotional videos for Search Engine Optimization(SEO) and how you can have a more successful video marketing strategy.
What Platform Should You Choose?
Choosing the right platform to post on is the first step for marketing a video. Something you need to decide on when choosing a platform is what you are looking to achieve from the video. Are you looking to get more traffic to your website? Or are you more focused on sending a message to your audience to boost brand awareness?
Platforms such as YouTube and Vimeo are the best choice for growing brand awareness as the videos on these platforms are more likely to get their own traffic rather than drive people from the video to your website. If you are trying to drive traffic to your site these platforms may be less successful, as users are more likely to get caught up in the platforms other features (other suggested videos, up next videos etc.)
For driving traffic to your site, platforms such as Wistia may be a better choice as it automatically will generate SEO metadata which will increase your chances of having the video being indexed and viewed.
Having a good thumbnail for your video is important for driving views. It is the first thing people will see when choosing to watch your video or skip to the next one. The thumbnail for your video needs to be engaging and eye catching. You shouldn’t allow for your thumbnail to be automatically generated by the platform as it will take a random clip out of the video and will not be as nice to look at for users.
Creating an eye-catching custom thumbnail can increase your credibility and boost play rate, as it will draw users to your video in the sea of others.
Titles & Description
Like website pages and blog posts, videos need to have a solid title and description to draw people into watching them. Keyword research is key for developing quality titles and descriptions that will help your video rank in the top spots for the keywords that you want to show up for. That doesn’t mean to stuff as many keywords as possible into every place you possibly can as that will look and sound unnatural. Your titles needs to be intriguing to users and be “clickable” to be successful.
Don’t Put All Your Eggs in One Basket
While SEO is important for promoting your video, it is important to realize that Google’s algorithms are constantly changing, so relying solely on that to get your video viewed is risky. Social media is a huge hub for video today and you should be taking advantage of that. Promoting your video on sites like Facebook, Twitter, and LinkedIn are great ways to get eyes on your content whether it be organic traffic or through paid sponsored posts.
If you are looking for help on how you can optimize your company videos, contact us today!REQUEST YOUR FREE COMPETITIVE ANALYSIS
**The digital landscape is everchanging. Contact us to discuss current industry standards.
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