Make Your Social Media Work Wonders For Your Business

The biggest game-changer regarding social media is that compared to old fashioned forms of marketing, large companies to small start-ups have an equal chance to get noticed through various platforms.

Who are the Platforms?

Social media is a general term describing various platforms that can be used for advertising, communicating and displaying your thoughts and ideas. In order to be considered social media, there needs to be the capability of communication between the viewer and the person posting the material. The top social media platforms today are Facebook, Twitter, Instagram. LinkedIn and Youtube. Each one has its strengths and weaknesses. There are some general guidelines you should follow in order for it to work wonders for your business. The following breaks down what needs to be done.

• Be clear about who your target audience is and tailor the posts to meet their tastes
• When using images or making videos, concentrate on quality. High-quality images get more attention and likes from viewers
• When producing content make it as interesting and engaging as possible to keep people’s attention.
• Keep an eye on the competition’s social media presence and content
• Don’t forget about paid social media ads. Get professional help if necessary. Paid ads are a good way for new businesses to get traction

Social Media Can Be Used to Improve Business in Three Key Areas

Recognition:

In this day and age social media is arguably the fastest way to get brand recognition. Once you choose the right crowd within the social media community to be a part of, then getting them to notice your product is the goal. If you are selling golf clubs, for example, then you can target those who are interested in golfing.

Sales:

Even large companies see increase in sales when using social media advertising campaigns. The reason for this is simple. Not even large corporations can ignore the branding and visibility offered by social media. Most of the popular social media platforms offer many tools to increase sales such as Instagram stories, chatbots, Facebook Pixel, and shoppable pins on Pinterest, just to name a few.

Reputation:

Finding out what others are saying about your business and positioning yourself to deal with any issues is a full-time job. Fortunately, there are a lot of tools to help you with that. Tools such as chatbots, google alerts, and Social Mention are just some of the countless social media watch tools that will help you deal with bad reviews and unhappy customers.

Out with the Old and in With the New

The basic concept of advertising is simple; place the ad in places where people are looking. In the old days that was newspapers, magazines, highway billboards, etc. with the arrival of the Internet and social media, it was only natural to start using this new medium for marketing. This is especially true of social media. Need to boost your social media presence? Give us a call today to get started!

Lynne Motkoski, Marketing Strategist

Specialty: Online Marketing Strategies
Education: MA Communications & Technology, BComm [U Alberta]
Author: The Online Marketing Handbook for Busy Entrepreneurs (coming soon)

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Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.

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