Why are Your Customers Abandoning Their Cart on Your eCommerce Website?
One bad experience on your eCommerce website is all it takes to potentially lose a customer forever. If you’ve ever had customers abandon
their shopping cart — and who hasn’t? — you probably have an idea of just how much business you’re losing. If you sell products online,
Smart WSI Marketing is an Edmonton website design company specializing in eCommerce web design that delivers a seamless experience customers
love. Call us today for a consultation.
How Your eCommerce Website Design Can Lead to Abandoned Shopping Carts
Online shopping cart abandonment is when a customer drops out of their shopping experience before completing a purchase. Shopping cart
abandonment and checkout abandonment are slightly different in that cart abandonment happens any time during the online shopping process.
On average, a whopping 70% of customers leave an eCommerce site after adding an item to their cart! While not every abandoned cart is due to
poor web design, it’s important to analyze where and why customers are abandoning their carts to improve their experience and therefore your
online sales.
How to Use Website Design to Reduce Shopping Cart Abandonment
There are various reasons for customers abandoning shopping carts and many potential ways to solve them.
Build trust in transactions. You ask customers for a lot of personal information when they checkout, including their
credit card. To overcome any hesitation, your website’s transaction forms can be designed to build and establish trust. Security logos in
prominent positions are one way to do this. A guest checkout feature is another trust-building option.
Progress indicators help move the shopping process along and show customers you’re making it as easy as possible
for them to quickly cross the finish line.
Simple store-to-cart navigation. Just like shopping in a brick-and-mortar store, people occasionally want to look
in their cart to see what they’ve already bought. Good eCommerce web design can make it effortless for customers to check
their cart while remaining on their current page. It’s one of the best ways to keep them shopping!
As with all things web design, it’s important to test features before making firm decisions. That way, you can easily track which version of
your website’s pages are performing better.
How Digital Marketing Can Help Improve Cart Recovery
When an existing or potential customer abandons a cart before checkout, there are other digital marketing techniques you can use to draw
them back to finish the transaction:
If you already have the customer’s email address, abandoned cart emails can help get them to return. These emails sometimes offer
coupon codes or free shipping to encourage the purchase.
Retargeting ads work even if you don’t have a visitor’s email address. By using an ad pixel on your checkout page, you can
remarket on ad platforms like Google and Facebook.
Great Website Design for Optimized Shopping Experiences
If you sell products online, you need a web design that reduces abandonment rates and increases conversions. Smart WSI Marketing is an
Edmonton website design company that knows how to optimize eCommerce websites to improve cart abandonment rates. Get in touch with us today
to learn how we can do it for you.
Lynne Motkoski, Digital Marketing Consultant
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Is SEO better than pay-per-click advertising services? Or does PPC deliver better results than SEO? What really matters, in our opinion, is
how well they can work together.
Read More…
When you want to attract more customers but don’t have the time to take on promoting your business, a digital marketing agency can play a
vital role in raising your brand’s awareness.
Read More…
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads
that entice the platform’s users to purchase your products or services.
Read More…
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web
design to provide users a great mobile experience with your local business.
Read More…
Google is making one of its most significant changes to Google Ads since it first launched the product 22 years ago as the first-ever
self-serve online advertising solution. How will this affect your online advertising?
Read More…
Some of us budget all year to take advantage of the deals that some retailers offer in November. Where did Black Friday come from, and should your small business be participating in these offerings?
Read More…
Working with a local search engine optimization agency that understands SEO’s ever-evolving ways can help keep your audience engaged, drive
new visitors to your site, and boost sales.
Read More…
The Web Marketing Association (WMA) has just wrapped up it’s 26th awards season. WMA is made up of a committee of industry leaders and expert judges dedicated to raising the standards of excellence in web development. The committee receives global nominations in
97 categories across the industry, and since joining the race in 2007, the WSI family has received over 150 WMA awards, including top agency
twice!
Read More…