One bad experience on your eCommerce website is all it takes to potentially lose a customer forever. If you’ve ever had customers abandon their shopping cart — and who hasn’t? — you probably have an idea of just how much business you’re losing. If you sell products online, Smart WSI Marketing is an Edmonton website design company specializing in eCommerce web design that delivers a seamless experience customers love. Call us today for a consultation.
Online shopping cart abandonment is when a customer drops out of their shopping experience before completing a purchase. Shopping cart abandonment and checkout abandonment are slightly different in that cart abandonment happens any time during the online shopping process.
On average, a whopping 70% of customers leave an eCommerce site after adding an item to their cart! While not every abandoned cart is due to poor web design, it’s important to analyze where and why customers are abandoning their carts to improve their experience and therefore your online sales.
There are various reasons for customers abandoning shopping carts and many potential ways to solve them.
As with all things web design, it’s important to test features before making firm decisions. That way, you can easily track which version of your website’s pages are performing better.
When an existing or potential customer abandons a cart before checkout, there are other digital marketing techniques you can use to draw them back to finish the transaction:
If you sell products online, you need a web design that reduces abandonment rates and increases conversions. Smart WSI Marketing is an Edmonton website design company that knows how to optimize eCommerce websites to improve cart abandonment rates. Get in touch with us today to learn how we can do it for you.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
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