Why You Shouldn’t Ghost Your Digital Marketing & Advertising Company

When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. However, while it can be an effective short-term solution for freeing up money for other activities or needs, it’s also a gamble with potentially costly consequences.

Smart WSI Marketing is a digital marketing & advertising company that understands the economic challenges SMBs face. We also know that putting the brakes on marketing and advertising efforts, even for a short while, can lead to fewer sales, lost profits, and slower business growth. That’s why we work with our clients to find cost-effective ways to continue their marketing efforts, even in cash-strapped times. Call us for a consultation today!

How Your Digital Marketing & Advertising Company Supports Your Business’s Bottom Line

Search engine optimization (SEO), pay-per-click ads (PPC), personalized content, and social media are time-proven digital marketing tactics that can create opportunities for your business to earn and grow.

The good news is that digital marketing & advertising companies are available to any business, no matter its size or budget. Here’s how your company can profit from a well-thought-out digital strategy.

Lower Costs

Compared to traditional advertising campaigns like TV, radio, and newspapers, digital marketing is a bargain—and tends to deliver superior results for small businesses. Digital campaigns can also be continually modified, and results are far easier to track, with sales never a vague metric.

More Conversions for Less Cash

A business’s conversion rate directly influences its overall ROI. When you level up said rates with minimal financial investment, your return can substantially increase, particularly if you use targeted marketing strategies. For instance, you can use a data-driven Google Ads campaign to follow and reach targeted customers at each point of their buying journey. You not only increase your brand’s awareness, but you can also boost conversions and leave your competition in the dust.

Level the Playing Field

Even if your SMB doesn’t have the financial resources that the bigger brands do, it doesn’t mean you have to let them dominate. Your digital marketing & advertising company levels the playing field and helps you claim a larger share of the pie. Whether you run an online business or have a physical location, investing in tactics like local SEO and social media campaigns can expand your reach and bring more customers in the door.

Send Revenue Through the Roof

Multiple studies show that sales tend to gradually decline once a business stops advertising. Cost-efficient digital technologies and techniques help keep your brand top of mind for customers. There’s no debate that digital ads are especially effective at generating revenue for online businesses.

Engage Ideal Customers

It’s often said that 20% of your customers make up 80% of your business. While you can expect that 20% to remain loyal for a time after ceasing digital marketing campaigns, eventually sales will suffer. Research shows that brands that stop advertising for one year see a 16% drop in sales, and that number rises to 25% in year two and 36% by the third year. Digital marketing reminds people you offer the solutions they seek and lets them know you value their loyalty.

Promoting Your Business with Digital Marketing

Another reason not to ghost your digital marketing & advertising company? There’s more to successful marketing than placing ads! The best digital marketers have a clear vision on how to make multiple channels work to support your overarching business goals. Here are just a few of the ways they do it.

Social Media Marketing

As of 2021, there were nearly 5 billion global internet users, a 400 million increase from 2020, and the number keeps growing. Most of those people also use social media platforms like Facebook, Instagram, Twitter, and TikTok, and their number is expected to grow to six billion by 2027.

A concise social media strategy focusing on quality content and showcasing your brand’s values and story can put you way ahead of your competitors in reaching the right audience at the right time.

Growth Hacking

The online landscape is a crowded one, with what seems like a gazillion brands competing to reach the next level of success. Investing in digital techniques like retargeting keeps your brand top of mind and helps convert prospects who didn’t purchase on their first visit to your site or location.

Lead Generation

Are you unhappy that your website isn’t bringing in enough new leads? Digital marketing is key to driving more traffic to your site. To get the most out of your efforts, however, you must generate new sales leads. The right digital strategy ensures your website is the online lead generation machine you need it to be, filling your sales pipeline with high-quality, targeted leads.

Content Marketing

You created your business to help people solve their problems or satisfy their needs and desires. Creating content that speaks to your audience helps them connect with your brand, builds loyalty, and helps you keep your digital marketing spend within your budget.

Did you know that businesses that maintain a blog get over 400% more web traffic than those that don’t? Along with blog posts, your digital marketing & advertising company can use other evergreen content like infographics, YouTube videos, and podcasts to help your brand achieve prominence in your sector.  

SEO

If you want to help new and existing customers find you online, local search engine optimization is a highly effective way to identify and generate leads. However, the benefits of local SEO don’t stop with Google rankings. They also include:

• Increased website visibility
• Better conversion rates
• Lower advertising costs
• Long-lasting rankings
• Continuous business growth

Don’t Neglect Your Digital Strategy

The pandemic forever changed how people shop and transformed how businesses, big or small, market themselves. Customers are now accustomed to digital shopping experiences and are excited about being able to support their local businesses through new channels and technologies.

Businesses looking to thrive in this new reality can benefit significantly by working with a digital marketing & advertising company that can bring their goals to life, support their growth vision, and meet their budgetary limits.

Smart WSI Marketing is a full-service digital marketing agency that can help your business achieve its full potential through the power of digital technologies. To learn more about all we do, contact us today.

Lynne Motkoski, Marketing Strategist

Specialty: Online Marketing Strategies
Education: MA Communications & Technology, BComm [U Alberta]
Author: The Online Marketing Handbook for Busy Entrepreneurs (coming soon)

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Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.

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