The purpose of your website is to sell product, so you don’t need a blog right? Wrong. Incorporating a blog into your e-commerce
can give you a competitive advantage in the market as well as drive traffic to your website. Any time someone searches for something that
is not a specific product the top results that will show up on Google are widely blog posts. You can use this to your advantage and here’s
Inform Your Customers
Blog posts don’t just intrigue your readers, they also answer questions. If a potential customer has a question about a product (whether it
be functionality or quality), a blog post showcasing the product can answer their questions and turn them from a potential buyer to repeat
customer. Rather than scouring the internet for answers to their questions and potentially finding somewhere else to purchase from, they can
read about the product and directly link to your e-commerce page in order to make their purchase.
Showcase Your Product
Blogs are also a great way to introduce new product into your e-commerce site. Whether it’s a small brand that nobody knows about or a large
brand that you want people to know you carry, a blog showcasing these products will help drive traffic to your website and in turn
potentially increase purchases. Not only does this showcase the product on your website but it allows users to be drawn to the other parts
of your website as well.
New products can be very exciting, and visitors may want to share information with their friends. In the social media age we live in, every
share counts making it important to have engaging content to drive traffic to your site.
Share on Social Media
Using internal links within your blog posts allows users to be redirected to your product pages to purchase the products discussed in the
blog post. Links to your blog posts can be shared on social media. Consumers are more likely to open an informational post about a product
rather than a simple “buy now” product page because they want to learn more about the product before making their buying decision.
These type of posts inspire readers to ask questions and have discussions with your business around your products, building that two-way
connection which can result in a sale. Even if the user who comments does not purchase, other users may find value in the discussion.
Rise in SEO Rankings
Blogs add relevant content to your website which contributes to your search
engine optimization (SEO)
as well as builds internal and external links. When done correctly, blogs build the signals that Google is looking for in their ranking
algorithms, especially when paired with social media. As a result, more visitors may find your e-commerce website when searching for the
products that you offer.
If you would like to know more about how a blog can benefit website, contact
Lynne Motkoski, Digital Marketing Strategist
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
We’ve all heard the expression “less is more,” and when it comes to comes to some things, that is absolutely true. When it comes to SEO
efforts, however, local search engine optimization agencies have learned that that is not the case.
If you aren’t familiar with geofencing, it’s time to learn about how this digital marketing strategy can help you. It’s a terrific way to
build brand awareness and boost click-through rates and conversions.
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads
that entice the platform’s users to purchase your products or services.
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web
design to provide users a great mobile experience with your local business.