The purpose of your website is to sell product, so you don’t need a blog right? Wrong. Incorporating a blog into your e-commerce website can give you a competitive advantage in the market as well as drive traffic to your website. Any time someone searches for something that is not a specific product the top results that will show up on Google are widely blog posts. You can use this to your advantage and here’s how.
Blog posts don’t just intrigue your readers, they also answer questions. If a potential customer has a question about a product (whether it be functionality or quality), a blog post showcasing the product can answer their questions and turn them from a potential buyer to repeat customer. Rather than scouring the internet for answers to their questions and potentially finding somewhere else to purchase from, they can read about the product and directly link to your e-commerce page in order to make their purchase.
Blogs are also a great way to introduce new product into your e-commerce site. Whether it’s a small brand that nobody knows about or a large brand that you want people to know you carry, a blog showcasing these products will help drive traffic to your website and in turn potentially increase purchases. Not only does this showcase the product on your website but it allows users to be drawn to the other parts of your website as well.
New products can be very exciting, and visitors may want to share information with their friends. In the social media age we live in, every share counts making it important to have engaging content to drive traffic to your site.
Using internal links within your blog posts allows users to be redirected to your product pages to purchase the products discussed in the blog post. Links to your blog posts can be shared on social media. Consumers are more likely to open an informational post about a product rather than a simple “buy now” product page because they want to learn more about the product before making their buying decision.
These type of posts inspire readers to ask questions and have discussions with your business around your products, building that two-way connection which can result in a sale. Even if the user who comments does not purchase, other users may find value in the discussion.
Blogs add relevant content to your website which contributes to your search engine optimization (SEO) as well as builds internal and external links. When done correctly, blogs build the signals that Google is looking for in their ranking algorithms, especially when paired with social media. As a result, more visitors may find your e-commerce website when searching for the products that you offer.
If you would like to know more about how a blog can benefit website, contact us today.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
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