Exploring ways to improve your brand awareness? Grow your brand with digital marketing.
Increase brand awareness through ads featuring industry related imagery, logos and short messages. Even if users do not click on the ad, they are left with a memory of your business. This technology is comparable to a physical billboard, but instead of your customers finding the billboard, it finds them. These ads potentially increase both online and offline sales.
**It is important to understand that the purpose of display advertising is brand awareness not conversion. Pay-per-click (PPC) is for conversion. PPC is for lead gen and as such, tracks calls, emails, and form submissions. There is a place for both types of advertising in your marketing plan, dependent on your goals and budget.
Where can you feature these brand awareness ads?
This type of advertising is done on webpages, mobile apps, and Facebook.
Display ads are shown on webpages to people who have previously visited your site or people inside a specific geotarget.
Geofence ads are shown on over 300,000 mobile apps (excluding those with their own revenue stream – like Facebook) to people who have entered specific physical locations (storefronts, competitors, etc).
Facebook ads are shown on Facebook to people within specific demographics and geotargets with specific interests. The primary goal of these ads are brand awareness but can be set with secondary goals such as getting likes, website clicks, or form submissions.
How do you choose which type of ads to run for optimal brand awareness?
There is no reason that you wouldn’t want to run all three types of ads. It will depend completely on the persona of your buyer and the budget you have allocated to this marketing initiative.
Start getting measurable results sooner!
If you are ready to talk about your brand awareness options, give us a call to set up a meeting. We’ll put the coffee on! Call David at (780) 758-5800 ext. 704
or Email david@smartwsimarketing.com
Lynne Motkoski, Digital Marketing Strategist
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
If you want your Facebook Ads to produce better audience engagement and increased sales, a Facebook ad management company can help you
leverage and understand more meaningful metrics.
Read More…
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
Read More…
The robots are not taking over! Not yet anyway. We’ve spent some time with ChatGPT in particular to learn just how much this AI tool can
actually do and how we can leverage it.
Read More…
We’ve all heard the expression “less is more,” and when it comes to comes to some things, that is absolutely true. When it comes to SEO
efforts, however, local search engine optimization agencies have learned that that is not the case.
Read More…
If you aren’t familiar with geofencing, it’s time to learn about how this digital marketing strategy can help you. It’s a terrific way to
build brand awareness and boost click-through rates and conversions.
Read More…
Is SEO better than pay-per-click advertising services? Or does PPC deliver better results than SEO? What really matters, in our opinion, is
how well they can work together.
Read More…
When you want to attract more customers but don’t have the time to take on promoting your business, a digital marketing agency can play a
vital role in raising your brand’s awareness.
Read More…
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads
that entice the platform’s users to purchase your products or services.
Read More…
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web
design to provide users a great mobile experience with your local business.
Read More…