Originally posted on March 22, 2016; Updated on May 6, 2022
Winning back customers who haven’t made a purchase in a while is an economical way to boost sales for your Edmonton business. While targeting new prospects with online advertising is critical to the success of your business, revisiting people who have had a positive experience with your company in the past can be a very lucrative investment. We'll show you why and how. Call us today to learn how we can help you win back your customers.
Not all customers who haven’t repurchased from you do so because they weren't happy with your business or products. Reconnecting with these clients and placing your company in front of them again may be all that is required to regain their business. Further, you can use this contact to gather valuable information about why they strayed and use it to improve your business and its offers.
Before you start trying to regain customers who have made a one-time purchase from you, you have some work to do if you're to be successful with your online advertising. Roll up your sleeves and get to work on the following:
Your success at regaining your lost customers depends on developing an action plan for your online advertising. Here are four tools used to successfully draw customers back to your business:
To maximize your success, choose the tools that are the best investment to recapture the customers you identified. Determine how much of your budget will be applied to each and implement them to start winning back your customers.
Keep your brand front and centre with ad re-targeting! Our Edmonton digital marketing agency creates custom relevant ads to show to customers who already have your business on their radar but maybe need a gentle reminder that you’re there and ready to serve them. Call Smart WSI Marketing today to learn more about ad re-targeting and how it fits into your overall digital marketing strategy.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
You’re a busy business owner. You've got your website up, your social media buzzing, and your products or services are top-notch. But how do you know if your digital marketing efforts are actually paying off? Enter the world of digital marketing analytics for small businesses Read More…
An Owners Guide to Leveraging AI to DIY Your Digital Marketing Strategy for Local Small Businesses
The use of AI in digital marketing is definitely on the rise, and it’s a trend that you’ll need to get on to keep up with your competitors. Below is a list of AI tools that we have researched and tested, and how they can fit into your digital marketing strategy. Read More…
Having a well-defined and tailored digital marketing strategy is essential for the success of any small business. With the right approach, you can effectively reach your target audience, drive traffic to your website, and ultimately increase your conversions and sales. Read More…
These days small businesses rely heavily on effective marketing strategies to thrive in a competitive marketplace. To make informed decisions, it's crucial for these businesses to understand what is working and what's not when it comes to their marketing efforts. Read More…
Are you looking to enhance the online presence of your small business and gain recognition in your community? Look no further! In this in-depth guide, our local search engine optimization company will break down the process of local SEO, focusing on critical components such as Google My Business listings, local keywords, and review management. Read More…
Unleashing the Power of AI: Transforming the Future of Marketing and Communications
The Alberta Machine Intelligence Institute (AMII) recently organized an event exploring the profound impact of Artificial Intelligence (AI) on the future of marketing and communications. Let’s delve into our key takeaways from the event and discuss the potential of AI in shaping the future of marketing and communications. Read More…
How a Full-Service Digital Marketing Agency Leverages Web Design to Increase Your Marketing Returns
It’s not unusual for business owners to think of their websites as mere sales tools. However, your website’s design has an incredible impact on people and profits in ways that go far beyond selling your products and services. Read More…
How a Facebook Ad Management Company Brings You Value Beyond Vanity Metrics
If you want your Facebook Ads to produce better audience engagement and increased sales, a Facebook ad management company can help you leverage and understand more meaningful metrics. Read More…
Why You Shouldn’t Ghost Your Digital Marketing & Advertising Company
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
