Take Action To Win Back Your Customers

Originally posted on March 22, 2016; Updated on May 6, 2022

Winning back customers who haven’t made a purchase in a while is an economical way to boost sales for your Edmonton business. While targeting new prospects with online advertising is critical to the success of your business, revisiting people who have had a positive experience with your company in the past can be a very lucrative investment. We'll show you why and how. Call us today to learn how we can help you win back your customers.

Not all customers who haven’t repurchased from you do so because they weren't happy with your business or products. Reconnecting with these clients and placing your company in front of them again may be all that is required to regain their business. Further, you can use this contact to gather valuable information about why they strayed and use it to improve your business and its offers.

Roll Up your Sleeves

Before you start trying to regain customers who have made a one-time purchase from you, you have some work to do if you're to be successful with your online advertising. Roll up your sleeves and get to work on the following:

• Make sure everyone involved in management, marketing, customer service and merchandising are all on the same page and working collaboratively.
• Identify the best customers to include in your campaign based on how recent their last interaction was, how often they have done business with you and the dollar value they've spent.
• Find out why you've lost this group of customers and what incentives will work best to reignite their interest.

Your Action Plan

Your success at regaining your lost customers depends on developing an action plan for your online advertising. Here are four tools used to successfully draw customers back to your business:

• Email marketing with incentives or exclusive information to garner attention.
• Customer-matched pay-per-click advertising campaigns based on former habits.
• Display ad re-targeting to place your products in front the customer after they have left your site.
• Social network advertising targeting your lost patrons.

To maximize your success, choose the tools that are the best investment to recapture the customers you identified. Determine how much of your budget will be applied to each and implement them to start winning back your customers.

Stay Engaged with Your Target Audience

Keep your brand front and centre with ad re-targeting! Our Edmonton digital marketing agency creates custom relevant ads to show to customers who already have your business on their radar but maybe need a gentle reminder that you’re there and ready to serve them. Call Smart WSI Marketing today to learn more about ad re-targeting and how it fits into your overall digital marketing strategy.

Lynne Motkoski, Digital Marketing Strategist

Specialty: Digital Marketing Strategies
Education: MA Communications & Technology, BComm [U Alberta]

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Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.