While behind the scenes technical elements are important when creating websites, sleek, responsive design is also crucial in attracting visitors and driving conversions. As Edmonton website designers, we’re often asked for our expert design tips and tricks. With that in mind, how do we create designs that look great and are functional?
First impressions are important: no one wants to interact with a website that is confusing due to clutter. Make use of negative space to clean up clutter on your pages. While design-heavy pages with many images and colours may look great on a large desktop screen, they become difficult to view and navigate when scaled down on a mobile screen. In short, adopt a minimalist approach and ensure that your important elements stand out.
People visit websites because they need information. With that in mind, the content on your website should concise and presented in a way that is easy to read. Ensure that your design helps to facilitate this! You probably wouldn’t stay on a news site where the only way to read an article was pinching and zooming, and you probably wouldn’t read an article if it didn’t present information in a straightforward way so why should your website be any different? Use a web-friendly font, and ensure that your content is concise and immediately gets to the point.
Responsive web design is no longer an option, it's a requirement for any successful Edmonton businesses. Mobile web access continues to grow in popularity and long surpassed desktop access. Responsive design also means using images that are optimized for mobile, so they don't take over the tiny screens, whether to use hamburger menus for your visitors to explore more of your content and ensuring the amount of content is scaled down so it can be digested quickly by your on-the-go mobile users.
If you haven't done a website redesign in the past two years, you may benefit from considering it. Innovations in web design have improved visitor experience and are sure to make your website more inviting. To ensure that your customers do not go to your competition because they find your website difficult to read or navigate, contact us to speak with one of our WSI Edmonton website designers today.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
How a Facebook Ad Management Company Brings You Value Beyond Vanity Metrics
If you want your Facebook Ads to produce better audience engagement and increased sales, a Facebook ad management company can help you leverage and understand more meaningful metrics. Read More…
Why You Shouldn’t Ghost Your Digital Marketing & Advertising Company
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
Are the Robots Coming for Digital Marketers?
The robots are not taking over! Not yet anyway. We’ve spent some time with ChatGPT in particular to learn just how much this AI tool can actually do and how we can leverage it. Read More…
Local Search Engine Optimization Agencies Know That When It Comes to SEO, More is More!
We’ve all heard the expression “less is more,” and when it comes to comes to some things, that is absolutely true. When it comes to SEO efforts, however, local search engine optimization agencies have learned that that is not the case. Read More…
If you aren’t familiar with geofencing, it’s time to learn about how this digital marketing strategy can help you. It’s a terrific way to build brand awareness and boost click-through rates and conversions. Read More…
Pay Per Click Advertising Services and SEO Are Two Sides of the Same Coin
Is SEO better than pay-per-click advertising services? Or does PPC deliver better results than SEO? What really matters, in our opinion, is how well they can work together. Read More…
Why Should I Hire a Full-Service Digital Marketing Agency?
When you want to attract more customers but don’t have the time to take on promoting your business, a digital marketing agency can play a vital role in raising your brand’s awareness. Read More…
Should I Advertise My Small Business with a Facebook Ad Management Company?
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads that entice the platform’s users to purchase your products or services. Read More…
It's Not a Trend: Why You Need Responsive Web Design
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web design to provide users a great mobile experience with your local business. Read More…
