Originally posted on December 15, 2015; Updated on March 18, 2022
At its very core, your brand is a set of promises your local business makes to potential consumers about the value your products or services have to offer. To maximize your growth potential, your brand must inspire confidence, trust, and have a solid reputation, or your target audience will lose interest. There has been extensive research completed to determine what people are looking for in terms of branding and above all else, there are three things your brand must deliver to influence shoppers. Get in touch with us today to learn more.
In a recent study, 76% of people revealed that when it comes to buying new products, they're most likely to buy from a brand that is familiar to them. Make sure that your brand has a distinct personality that will resonate with your audience. Every time someone hears your company name, sees your logo, sees the colour palette you use or hears your company slogan, you’re building brand awareness. Use content marketing to give your customers value, strengthen brand awareness, and attract potential customers to your website, making them also aware of your brand.
Key Takeaway: Your brand has to have a unique identity, so it stands apart from your competition and it has to be placed in front of your target audience often enough that they recognize it.
A whopping 77% of conversations involving brands on social media are generated by people needing information, help or advice. This is a massive missed opportunity if your brand is not delivering quality information people can trust. A blog is great way to provide helpful content that may answer questions or solve problems your potential customers may have. Providing them with helpful, accurate information without immediately trying to sell them something will still lead them to your website, which is ultimately your goal, and you’ve first provided them value.
Key Takeaway: Content is a powerful influence if it provides useful information and engages readers. It is critical to both your marketing and branding strategies.
Brands that evoke high emotional response are three times more likely to be promoted by others through word-of-mouth advertising than brands that do not connect emotionally with their audience. Consumers want to identify with brands and feel good about them before recommending them to others. People aren’t going to feel great about your brand if you’ve got a ton of negative reviews online. Maintain a positive reputation online by:
Key Takeaway: Humans are emotional and (for the most part) compassionate creatures. We see those negative reviews and imagine ourselves or someone we care about in that scenario. Your company will not be getting the benefit of the doubt. Build trust in your company by maintaining a positive online reputation.
Your brand is more than a recognizable logo and catchy name. It is that! But it doesn’t stop there. The heart and soul of a brand is the trust and loyalty it’s customer base has in the company. Through brand awareness, consistent content marketing, and maintaining a positive reputation, your brand can make good on the promises you make to your customers and exceed their expectations. Call Smart WSI Marketing today to build a digital marketing strategy to reach your business goals.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
You’re a busy business owner. You've got your website up, your social media buzzing, and your products or services are top-notch. But how do you know if your digital marketing efforts are actually paying off? Enter the world of digital marketing analytics for small businesses Read More…
An Owners Guide to Leveraging AI to DIY Your Digital Marketing Strategy for Local Small Businesses
The use of AI in digital marketing is definitely on the rise, and it’s a trend that you’ll need to get on to keep up with your competitors. Below is a list of AI tools that we have researched and tested, and how they can fit into your digital marketing strategy. Read More…
Having a well-defined and tailored digital marketing strategy is essential for the success of any small business. With the right approach, you can effectively reach your target audience, drive traffic to your website, and ultimately increase your conversions and sales. Read More…
These days small businesses rely heavily on effective marketing strategies to thrive in a competitive marketplace. To make informed decisions, it's crucial for these businesses to understand what is working and what's not when it comes to their marketing efforts. Read More…
Are you looking to enhance the online presence of your small business and gain recognition in your community? Look no further! In this in-depth guide, our local search engine optimization company will break down the process of local SEO, focusing on critical components such as Google My Business listings, local keywords, and review management. Read More…
Unleashing the Power of AI: Transforming the Future of Marketing and Communications
The Alberta Machine Intelligence Institute (AMII) recently organized an event exploring the profound impact of Artificial Intelligence (AI) on the future of marketing and communications. Let’s delve into our key takeaways from the event and discuss the potential of AI in shaping the future of marketing and communications. Read More…
How a Full-Service Digital Marketing Agency Leverages Web Design to Increase Your Marketing Returns
It’s not unusual for business owners to think of their websites as mere sales tools. However, your website’s design has an incredible impact on people and profits in ways that go far beyond selling your products and services. Read More…
How a Facebook Ad Management Company Brings You Value Beyond Vanity Metrics
If you want your Facebook Ads to produce better audience engagement and increased sales, a Facebook ad management company can help you leverage and understand more meaningful metrics. Read More…
Why You Shouldn’t Ghost Your Digital Marketing & Advertising Company
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
