How Building And Improving Internal Links Can Help Your Search Engine Optimization
Many website owners overlook the importance of internal linking in improving user experience, promoting landing pages for products and
services, and boosting search engine rankings. Before hiring a search engine optimization company, consider the following ways in which
building and improving your internal links can help you achieve your SEO goals.
A Search Engine Optimization Company Can Boost Your Search Engine Ranking for Specific Keywords
If you want a page to rank highly for a certain keyword or phrase, and you have content containing these words, you can use anchor text to
direct readers to that page. This tells Google that the content being linked to is relevant to people searching for the phrase or keyword.
Help Readers Find Content
Search engine optimization companies can post internal links to
promote older content, special events, and new services. By linking to important pages in blog posts and articles drives regular traffic to
those pages and signal to Google that they should be indexed.
Make it Easy for Google to Index Your Content
Building and improving internal links, as well as updating your categories and meta tags, helps Google index pages faster and more
efficiently. Without proper internal linking, websites with large amounts of content can confuse Google, which will, in turn, affect your
From improved usability to higher rankings in SERPs, the benefits of internal linking are many. Contact
to meet with our search engine optimization company about optimizing your internal links and improving your overall SEO performance.
Lynne Motkoski, Digital Marketing Strategist
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
We’ve all heard the expression “less is more,” and when it comes to comes to some things, that is absolutely true. When it comes to SEO
efforts, however, local search engine optimization agencies have learned that that is not the case.
If you aren’t familiar with geofencing, it’s time to learn about how this digital marketing strategy can help you. It’s a terrific way to
build brand awareness and boost click-through rates and conversions.
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads
that entice the platform’s users to purchase your products or services.
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web
design to provide users a great mobile experience with your local business.