How To Run A Successful Digital Marketing Campaign
As advertising budgets continue to shrink, competition intensifies, and consumer attitudes begin to shift, running a profitable digital
marketing campaign requires a solid strategy. Here are a few ways to make sure your next campaign is a success.
Know your audience. Targeting the right audience will ensure your marketing dollars are not wasted. Focus on crafting
digital marketing campaigns that are targeted toward the persona(s) that are your ideal customer.
Make it scalable. The exploding popularity of digital marketing has created a growing demand for marketing
technology. In this new landscape, the most successful businesses are often those who are contracting digital marketing agencies. This
is because an agency will act as an extension of your staff without incurring the cost of a full-time employee. In this case, increasing
digital marketing efforts does not require recruiting and paying new staff. The agency of your choice will have the capacity to handle
more digital marketing services on your behalf.
Leverage offline marketing opportunities. Despite the popularity of digital marketing, offline marketing still have
their place. Incorporating traditional marketing (print ads, radio spots, etc.) into your digital marketing strategies can be a very
powerful strategy.
While the above tips won't guarantee success, they provide your best chance at getting the highest possible ROI out of your online marketing
campaign. Contact us for more information about developing a digital marketing
strategy that
will put you ahead of the competition, convert more prospects, and boost the profitability of your business.
Lynne Motkoski, Digital Marketing Strategist
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
If you want your Facebook Ads to produce better audience engagement and increased sales, a Facebook ad management company can help you
leverage and understand more meaningful metrics.
Read More…
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
Read More…
The robots are not taking over! Not yet anyway. We’ve spent some time with ChatGPT in particular to learn just how much this AI tool can
actually do and how we can leverage it.
Read More…
We’ve all heard the expression “less is more,” and when it comes to comes to some things, that is absolutely true. When it comes to SEO
efforts, however, local search engine optimization agencies have learned that that is not the case.
Read More…
If you aren’t familiar with geofencing, it’s time to learn about how this digital marketing strategy can help you. It’s a terrific way to
build brand awareness and boost click-through rates and conversions.
Read More…
Is SEO better than pay-per-click advertising services? Or does PPC deliver better results than SEO? What really matters, in our opinion, is
how well they can work together.
Read More…
When you want to attract more customers but don’t have the time to take on promoting your business, a digital marketing agency can play a
vital role in raising your brand’s awareness.
Read More…
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads
that entice the platform’s users to purchase your products or services.
Read More…
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web
design to provide users a great mobile experience with your local business.
Read More…