Choose A Category

How To Run A Successful Digital Marketing Campaign

How to Run a Successful Digital Marketing Campaign

As advertising budgets continue to shrink, competition intensifies, and consumer attitudes begin to shift, running a profitable digital marketing campaign requires a solid strategy. Here are a few ways to make sure your next campaign is a success.

  • Know your audience. Targeting the right audience will ensure your marketing dollars are not wasted. Focus on crafting digital marketing campaigns that are targeted toward the persona(s) that are your ideal customer. 
  • Make it scalable. The exploding popularity of digital marketing has created a growing demand for marketing technology. In this new landscape, the most successful businesses are often those who are contracting digital marketing agencies. This is because an agency will act as an extension of your staff without incurring the cost of a full-time employee. In this case, increasing digital marketing efforts does not require recruiting and paying new staff. The agency of your choice will have the capacity to handle more digital marketing services on your behalf.
  • Leverage offline marketing opportunities. Despite the popularity of digital marketing, offline marketing still have their place. Incorporating traditional marketing (print ads, radio spots, etc.) into your digital marketing strategies can be a very powerful strategy.

While the above tips won't guarantee success, they provide your best chance at getting the highest possible ROI out of your online marketing campaign. Contact us for more information about developing a digital marketing strategy that will put you ahead of the competition, convert more prospects, and boost the profitability of your business.

Lynne team member
Lynne Motkoski, Marketing Strategist
Specialty: Online Marketing Strategies
Education: MA Communications & Technology, BComm [U Alberta]
Author: The Online Marketing Handbook for Busy Entrepreneurs (coming soon)

Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.


Recent Posts


We’re all fairly familiar with automated review request phone calls from large companies at this point. And while they feel a little impersonal, they serve their purpose. But I’m going to tell you the story of a review call gone wrong, and how even the big box companies can flub their review process through poorly designed automations.

In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing?