Digital Marketing Agency Blog
Learn more about web design, eCommerce, SEO, and more
Learn more about web design, eCommerce, SEO, and more
When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of two things: get more backlinks and get more reviews.
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing?
So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your website and marketing assets.
If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile (formerly known as Google My Business and even earlier Google+/Google Places).
Whether you're working with a local small business digital marketing agency or managing things in-house, you should know that two key elements can make or break your online success: User Experience (UX) and Conversion Rate Optimization (CRO).
You’re a busy business owner. You've got your website up, your social media buzzing, and your products or services are top-notch. But how do you know if your digital marketing efforts are actually paying off? Enter the world of digital marketing analytics for small businesses
The use of AI in digital marketing is definitely on the rise, and it’s a trend that you’ll need to get on to keep up with your competitors. Below is a list of AI tools that we have researched and tested, and how they can fit into your digital marketing strategy.
Having a well-defined and tailored digital marketing strategy is essential for the success of any small business. With the right approach, you can effectively reach your target audience, drive traffic to your website, and ultimately increase your conversions and sales.
These days small businesses rely heavily on effective marketing strategies to thrive in a competitive marketplace. To make informed decisions, it's crucial for these businesses to understand what is working and what's not when it comes to their marketing efforts.
Are you looking to enhance the online presence of your small business and gain recognition in your community? Look no further! In this in-depth guide, our local search engine optimization company will break down the process of local SEO, focusing on critical components such as Google My Business listings, local keywords, and review management.
The Alberta Machine Intelligence Institute (AMII) recently organized an event exploring the profound impact of Artificial Intelligence (AI) on the future of marketing and communications. Let’s delve into our key takeaways from the event and discuss the potential of AI in shaping the future of marketing and communications.
It’s not unusual for business owners to think of their websites as mere sales tools. However, your website’s design has an incredible impact on people and profits in ways that go far beyond selling your products and services.
If you want your Facebook Ads to produce better audience engagement and increased sales, a Facebook ad management company can help you leverage and understand more meaningful metrics.
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
The robots are not taking over! Not yet anyway. We’ve spent some time with ChatGPT in particular to learn just how much this AI tool can actually do and how we can leverage it.
We’ve all heard the expression “less is more,” and when it comes to comes to some things, that is absolutely true. When it comes to SEO efforts, however, local search engine optimization agencies have learned that that is not the case.
If you aren’t familiar with geofencing, it’s time to learn about how this digital marketing strategy can help you. It’s a terrific way to build brand awareness and boost click-through rates and conversions.
Is SEO better than pay-per-click advertising services? Or does PPC deliver better results than SEO? What really matters, in our opinion, is how well they can work together.
When you want to attract more customers but don’t have the time to take on promoting your business, a digital marketing agency can play a vital role in raising your brand’s awareness.
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads that entice the platform’s users to purchase your products or services.
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web design to provide users a great mobile experience with your local business.
Google is making one of its most significant changes to Google Ads since it first launched the product 22 years ago as the first-ever self-serve online advertising solution. How will this affect your online advertising?
We’ve put together a glossary of common initialisms and acronyms you will hear at a digital marketing and advertising company.
Some of us budget all year to take advantage of the deals that some retailers offer in November. Where did Black Friday come from, and should your small business be participating in these offerings?
Working with a local search engine optimization agency that understands SEO’s ever-evolving ways can help keep your audience engaged, drive new visitors to your site, and boost sales.
The Web Marketing Association (WMA) has just wrapped up it’s 26th awards season. WMA is made up of a committee of industry leaders and expert judges dedicated to raising the standards of excellence in web development. The committee receives global nominations in 97 categories across the industry, and since joining the race in 2007, the WSI family has received over 150 WMA awards, including top agency twice!
Read on to learn everything you need to know about geofencing and how a small business digital marketing service can use it to significantly improve your customer experience and bottom line.
Your website's rocking, social media is busy, and everything is perfect. Then it happens: a negative review. Handling negative reviews the right way can provide huge benefit to your digital marketing efforts!
We’re living in a time where social responsibility is at an all-time high. More and more business of all sizes are committed to positively enacting change, and are committed to one or more social causes that they believe in.
Let’s look at several of the most common ways we see pay-per-click advertising services fail and how you can avoid a similar fate.
So you have an online marketing plan, but are you doing it right? Are you sending out emails at the right time or showing your ad just at the right moment? With dayparting, you can send out the right message at the right time.
Google is constantly looking to improve the quality of its advertising network. The latest significant change to the company’s advertising services is its “advertiser identity verification program.”
The Internet is a huge information source and Unfortunately, there are many common website design mistakes that chase off potential customers for your Edmonton business. Smart WSI Marketing can help you make sure that you’re not committing these website sins.