Creating a website that attracts, keeps, and converts visitors into paying customers is no easy task. To be successful, a website needs to do more than simply look good; it also needs to function the way users expect it to. Below are three key principles that Edmonton web designers use to create websites that look, and work, great.
Usability is the most important factor in effective web design. After all, if a certain feature of your website isn't working properly, the feature may as well not exist. Edmonton web designers focus on creating user-centric designs, understanding that your online visitors are the ones who ultimately determine the quality — and success — of your website.
The right combinations of colours can bring a sense of harmony and cohesiveness to your website design. Along with using white space strategically, Edmonton web designers ensure that the colour palette of your website reflects your audience, content, and corporate culture.
It's not enough for your website to be aesthetically pleasing and user friendly; with the popularity of smartphones and tablets on the rise, it's also crucial that your website be mobile-friendly. The solution? A responsive website layout. Professional web designers develop websites that can be easily accessed from multiple devices and screen sizes, without diminishing the great web experience your customers have come to expect from you.
The above are just a few of the principles that Edmonton website designers adhere to when creating beautiful, responsive, and user-friendly websites. Contact WSI, your Edmonton Web Designers, to learn more about creating a website that entices, engages, and converts your visitors into enthusiastic customers.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
UX and SEO: Online Marketing’s Dynamic Duo
Creating a successful website is kind of like running a circus where SEO and UX are your star performers. SEO attracts the audience, making sure people know about the show and come in droves. UX, on the other hand, is all about keeping the audience entertained, ensuring they enjoy every moment and want to come back for more. Read More…
Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
Boosting eCommerce Success Through SEO
For eCommerce websites, Search Engine Optimization (SEO) isn't just a strategy; it's a vital lifeline. eCommerce SEO is the art and science of making your online store more visible in the search engine results pages (SERPs). Read More…
Just because a visitor is not ready to make a purchase as soon as they find your business online, that doesn't necessarily mean that you’ve lost that customer forever! Through the power of remarketing, you can coax those customers back to you and convert them into happy first-time customers. Read More…
How Poorly Designed Review Automations Can Hurt Even Big Box Retailers
We’re all fairly familiar with automated review request phone calls from large companies at this point. And while they feel a little impersonal, they serve their purpose. But I’m going to tell you the story of a review call gone wrong, and how even the big box companies can flub their review process through poorly designed automations. Read More…
Backlinks & Reviews: Things You Should Absolutely NEVER Purchase
When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of two things: get more backlinks and get more reviews. Read More…
What is Digital Marketing Anyway?
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing? Read More…
Why Your Website and Marketing Assets Are Crucial When Selling Your Business
So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your website and marketing assets. Read More…
Your Google Business Profile: What You Can Control vs. What Google Manages
If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile (formerly known as Google My Business and even earlier Google+/Google Places). Read More…
