Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web design to provide users a great mobile experience with your local business.
The Internet is a huge information source and Unfortunately, there are many common website design mistakes that chase off potential customers for your Edmonton business. Smart WSI Marketing can help you make sure that you’re not committing these website sins.
We hate to break it to you, but just having a mobile “friendly” website really isn’t good enough. Really, who wants to be “good enough?” You don’t beat your competitors by being “good enough!”
Read on to learn some changes that you can make to your website to lower your bounce rate and increase your traffic (and in turn, leads and ultimately conversions!)
For a website to be successful, dozens of components work in synergy to create a site that is appealing, interactive and searchable.
Product and service descriptions are an integral part of your website content and your SEO
strategy so
they have to be written with care. Since these descriptions are how you will attract potential consumers, they also have to be engaging. The
following will help you write killer content designed to attract your target market and generate sales.
Two of the most frequent questions we hear are “what is a landing page”, and “why do I need one when I already have a website?” They’re good
questions, as the term “landing page” can be confusing. Don’t visitors to your website “land” on different pages already?
While smartphone browsing is commonplace today, that doesn’t mean we can just brush off tablets, laptops, or desktop computers either. Thankfully, we have the technology to make sure your website is perfectly viewable across all devices: responsive web design.
Like many other elements of your digital marketing strategy, from time to time, your web design is going to need a refresh to keep your business relevant and to stand out in the cluttered online marketplace.
While a great desktop website is still paramount to the online success of your business, how your website design performs on other devices such as smart phones and tablets is not far behind.
Investing in a new web design can seem like a waste of time, especially if you have the mindset of “if it isn’t broken, don’t fix it” but it may be more broken than you think.
Deciding on an Edmonton web design company to craft your business's website is very important. It is about striking a balance between finding a web design and development company that is going to work within your parameters, but also push the envelope of creativity a bit to allow your company to stand out amongst the rest in the crowded web space.
It’s no secret that the wheels are constantly turning at Google. Their algorithms and criteria for how to rank your website change on a nearly daily basis.
When customers visit your business website, they want to know they’re going to have an enjoyable experience that lingers long after they’ve visited. You want to make sure, then, that your website is a joy for both first-time visitors and long-time customers.
Over 90% of organizations worldwide invest in content marketing, but few use it as efficiently as they could. One valuable website design element many business owners overlook is their “About Us” page.
Professional website design sets your business up for success, building brand awareness and acting as a magnet for new leads and customers. Your web design should match your brand identity and vice versa.
Website design can be an exciting and fun endeavor. But it’s also a serious undertaking that can literally make or break your business. We know that hiring a professional website design agency is an investment, but it can also be one of the best investments you make.
Some website design mistakes like difficult navigation keep your site from delivering the seamless experience customers prefer. Other mistakes can actually drive customers away, often for good, as they seek out a competitor’s site that offers them the easy navigation and personalized experience they’re looking for.
Successful digital marketing relies on multiple tools: user friendly website design, on page SEO, eCommerce platforms, social media strategies, and more. For businesses that sell products online, mastering the world of eCommerce takes time and effort.
Conventional wisdom says a website should be redesigned at least every three years. But like all things related to digital marketing, that figure changes according to your specific circumstances.
Is your eCommerce website bringing in the business it could—and should—be? Annual worldwide online retail sales are expected to be a whopping $6.54 trillion by the year 2023.
The world of website design is an exciting one. You not only get to create a beautiful representation of your business you also help people find solutions to their problems and position yourself as a leader in your industry.
We talked about how important it is to avoid common website design mistakes. But what if you already have a website? Does web design only apply to new sites? While an unattractive website design obviously needs an overhaul, there are other reasons your existing site could be hurting conversions and sales.
When looking to make a purchase, consumers have a wealth of options to choose from, with eCommerce becoming increasingly more popular. For businesses that sell products online, social media can be a valuable part of an overall online marketing strategy.
Today, you need a website that promotes your brand and boosts your bottom line. That means investing in web design that’s visually appealing, easy to navigate on any device, and consistently converts.
Thanks to its sizable digital population, Canada has in recent years become an especially profitable online market. In 2018, more than eight in 10 Canadians shopped online, spending nearly $21 billion, and representing over 80% of online users buying goods or services.
The faster the speed of your website, especially on mobile, the happier your visitors will be. As shoppers’ expectations become ever more demanding, getting your website, images, videos, and other content to load quickly is an absolute necessity for digital marketing success.
Every passing year sees more Canadians choosing to do the majority of their shopping online. In 2019, retail eCommerce sales grew by nearly 8% over the previous year’s numbers.
A content management system, or CMS, is software designed for building and managing websites. Most CMSs include templates that allow anyone to create a basic website without knowing any coding languages.
You may have heard that PPC, or pay-per-click, marketing is one of the fastest and surest ways to attract qualified leads to your website.
eCommerce, aka online shopping, has become even more widespread in recent months as consumers abiding by lockdown measures have discovered the advantages of looking online for purchasing options.
Have you ever found it so hard to navigate a website that you just decided to leave? It often happens due to poor design. Your website is the backbone of your digital marketing strategy.
The Coronavirus pandemic has had a massive impact on our daily lives, including the way we buy and sell. While some remain open, many brick and mortar stores are closed to the public, and more and more people are turning to ordering goods and services online to reduce to contact with other people, in hopes of stopping the spread of COVID-19.
In the early days of search engines, back when matters were simpler, it didn’t take much to get your eCommerce website noticed and ranked relatively high on search pages.
Catalog sites and eCommerce sites go hand in hand but are not synonymous. A catalog site is more or less what it sounds like – a website where you can browse and find information on various products.
There was a time in the early days of the worldwide web, if you put up a decent website that worked well showcasing a few good photos, it would be enough to get noticed. This is not the case anymore. Technology has evolved, and consumers’ expectations have grown.
You have set up a good eCommerce website on a leading eCommerce platform. You have remembered to do all aspects of running the site from the technical side of things such as SEO, putting up content and so on. But lately, you’ve noticed things are not going as smooth, and there is a noticeable drop in sales. How could this happen?
You may have noticed when looking at a website that the colour choices and patterns the website uses are appealing. In fact, so much so that you do not feel like leaving the site and want to see and learn more. It turns out this is no coincidence.
There's no denying that the Internet plays a large role in today's business and social world. Just about everyone you meet has a smartphone in their pocket and many of today's jobs require significant time working in front of a computer.
In today's increasingly digitalized world, no business can really expect to thrive without a solid online presence.
Modern technology is shaping consumer behaviour. In 2019, not having a website for your small business means missing out on a huge opportunity to grow your brand. Still on the fence about having website? Here are a just few reasons that you shouldn’t ignore when it comes to the age of digital.
The bounce rate is a special marketing metric that reflects the percentage of people who visit your Edmonton website, whether by typing in its exact URL address or clicking on a redirected advertisement, but quickly leave after only visiting the landing page.
The purpose of your website is to sell product, so you don’t need a blog right? Wrong. Incorporating a blog into your e-commerce website can give you a competitive advantage in the market as well as drive traffic to your website.
Your website design and development is a crucial step toward being a successful business. Let us help make it easier to grow your business with a professional website.
Your users' experience is an integralpart of a good website, and as your web designers we will make sure that you put forward the best UX.
A mobile website designer understands mobile users' behaviour and knows how to apply the latest web technology to enhance your visitors' experience.
Reasons why more business owners are hiring an Edmonton based website designer to build a responsive design for their site.
Edmonton web designers focus on creating user-centric designs, understanding that your online visitors are the ones who ultimately determine the quality
Looking for simple ways to boost customer engagement, nurture leads, and increase sales? Here are 5 tools Edmonton website designers use to draw visitors to your eCommerce website and turn them into enthusiastic customers.
Your website design is a key component in attracting, and retaining visitors.
A responsive website design adapts your site's layout to the size of mobile device screen being used to view the site.
If you've been procrastinating on creating a website for your business, it's time to think about hiring a professional web design company.
Wondering what's hot and new when it comes to what Edmonton web designers are doing when creating and building websites? Here are some trends to look out for.
WSI Edmonton Tells How You Can Increase the Quality of Your Landing Pages to Boost Your Revenue through Increased Web Traffic.
Think that website builders are more cost-effective for your business than getting web designers to custom make a website? We've got proof that drag & drop isn't good.
Your website gives a big first impression, which is why you need to make sure that your site shows your trustworthiness & that you're worthy of a visitor's business.
eCommerce is incredibly competitive. Engaging customers and making sales can be difficult if you're not utilizing your website to its potential.
With our experience in professional website design, we've come up with a list of common mistakes on websites that frustrate users & make them go elsewhere.
Looking to increase traffic to your Edmonton business? There are some simple website changes that you should make to boost your SEO & get more leads!
Not all bounce rates are bad. It might be hard to believe but Edmonton web designers know when to panic about high bounce rates & when to keep their cool.
With over 100 billion dollars in mobile e-commerce sales last year you want to make sure your Edmonton business gets its share by having the right digital marketing plan.